Marketing Coordinator

Are you a creative marketer who contemplates what it means to make an authentic connection? Then you might know how powerful it is when brands are able to speak the same language as their audiences. At Scoot, you'll apply your digital marketing skills to boost B2M brand awareness and position Scoot as a trusted education staffing partner and employer.

You'll be our eyes and ears in the digital landscape, uncovering insights about our audience to unpack with the Marketing Team Lead while executing campaigns that showcase what makes Scoot different across multiple states. You'll work independently to grow our organic presence, conduct competitive intelligence, and support strategic paid acquisition initiatives that directly impact our business growth.

What You'll Do:

• Social media management: Build and publish organic social media across platforms to grow brand awareness and community engagement
• Market research & intelligence: Monitor competitor activity, analyze audience behavior patterns, and engage forums (i.e. Reddit) to understand industry sentiment, substitute teacher pain points, and identify engagement opportunities
• Paid social campaign execution: Create ad variations, graphics, and copy for Facebook/Instagram campaigns based on strategic direction and audience research
• Design support: Develop/update powerpoints, 1-pagers, and other visual assets
• Event support: Coordinate marketing materials, booth design, and follow-up processes for education job fairs and conferences
• Analytics and reporting: Track performance metrics on Sprout Social and Google Analytics, organize research findings, and provide insights to optimize campaigns and content strategy

Perks & Compensation:

• $28.85 - $32.21 hourly rate, non-exempt (This is a full-time hourly position. Annual salary is shown to demonstrate an avg. full work year)
• Medical, vision, dental insurance
• 401k with company contribution
• Hybrid work schedule, 3 days in office and 2 days WFH
• Be part of an organization committed to education and supporting each other
• FTO (Flexible Time Off)

What We're Looking For:

• 3-4 years of social media marketing experience with demonstrated independent project management
• Design portfolio showing proficiency with design tools (Canva, Adobe Creative Suite) and social media advertising platforms - applications without one will not be considered
• Strong research and analytical skills with curiosity for understanding audience behavior and competitor activity
• Comfort exploring online communities, forums, and social platforms to gather market insights
• Exceptional written communication
• Self-starter mentality with ability to organize findings and propose strategic directions

You'll Stand Out If You:

• Have experience conducting competitive research or market analysis through social media communities
• Understand the education sector or have worked with mission-driven organizations
• Know how to thought-partner, not just generate content, with Ai while exercising a high level of discernment
• Are comfortable in front of the camera for short videos and hosting online events
• Have managed both organic social growth and paid social campaign execution

About Scoot Education
Scoot Education is a thoughtful staffing partner with a mission to help create exceptional experiences in education. When it comes to filling vacancies, we know making the right match and providing support outside and within the classroom to ensure a positive experience for everyone - especially the students.

We support a variety of schools - public, charter, private, independent, or faith-based - with both long-term and short-term needs. Opportunities range from substitute teaching to paraprofessional aid. Depending on your location and certifications, you may also support after school programs and early childhood centers or fill specialized roles like behavior interventionists and bilingual support. You'll have the flexibility to share your preferences with your dedicated consultant, so we can match you with the right opportunity.

Scoot Education is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value—for ourselves, our educators, our school partners, and for the local communities in which we operate.