Marketing Coordinator

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE ROLE

An Artist Management company is looking for a Marketing Coordinator to help execute plans and strategies for our artists.  This role will serve as the Head of Marketing’s right hand and will facilitate marketing, branding, and advertising campaigns around albums, ecommerce, website, and social media properties for our artist roster, making it a priority to stay informed about the market, industry trends and the competitive landscape.

Day to day, the Marketing Coordinator may draft reports, create or coordinate content, track results, build relationships and otherwise support all marketing strategies. The Marketing Coordinator will often act as an intermediary between various teams and partners internally and externally to the organization.

This role requires an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

WHAT THIS ROLE WILL DO

• Support the Head of Marketing and Director of Creative & Content Marketing to coordinate social marketing posts, email marketing, creating unique fan engaged campaigns, driving ticket sales, and running advertising for our roster.

• Coordinates and executes advertising campaigns on Facebook, Instagram, Twitter, Snapchat, YouTube, Google, Spotify and Pandora using best practices to understand and grow our artists fan bases and effectively drive ROI. Responsible for reporting and communicating ROI and relevant tracking for artist campaigns.

• Facilitate and track various revenue streams and performing benchmarks on music for our roster including but not limited to Artist Web Stores, Fan Clubs, YouTube, DSPs, Mobile, Partner Websites, etc.

• Coordinate the fan experience including design & aesthetics, content, navigation, information architecture, branding/marketing, performance, functionality, and technical infrastructure for artist’s websites, DSPs, socials and e-commerce stores.

• Coordinate and sometimes develop content for social media sites to expand our client’s presence and drive traffic to our client’s website(s). 

• Generate content ideas.  Assigns topics and may write content.  Edits copy to meet established tone and theme requirements. 

• Participates in the implementation and monitoring of the our roster’s social media presence.  Participates in the execution, monitoring and adjusting of social media plans and campaigns for our roster.  Tracks social media performance and online engagement metrics against benchmarks.  Coordinates the development and placement of social media content.  May write and/or review content.

• Monitor social media sites to identify emerging trends and collaborates with internal teams to integrate trends into content produced by organization.  Evaluates and adjusts strategies for social media postings to meet changing social media technologies.

• Looks at all areas from fan engagement, marketing, advertising, customer services, warehousing & distributing in order to ensure we are delivering the best in class service for our roster and are consistently driving revenue growth and fan engagement.

• Supports Head of Marketing and Artist Managers as requested and as resources permit.

• Participates in new business efforts as directed.

• Assist in the development and implementation of our client’s brand strategies

• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation for fans

• Prepare marketing activity reports and metrics for measuring program success

• Provide market research, forecasts, competitive analyses, campaign results, and consumer trends

WHAT THIS PERSON WILL BRING

• Bachelor’s degree in Marketing, Advertising, or Communications required

• At least 1-2 years of marketing experience with previous experience in traditional and digital marketing, content marketing, and social media marketing

• Previous music or entertainment experience preferred

• Excellent writing, communication, and presentation skills

• Experience in at least one of the following: social platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, TikTok), DSPs (Google’s DV360, The Trade Desk) Paid Search (Google Ads, SA360), Digital ad trafficking tools (Campaign Manager/DCM, etc.)

• Proficiency in full Microsoft Office suite and Mac Products like Keynote, Mail, Google Drive, Dropbox etc.

• Working knowledge of HTML, design, and email software

• Experience using iMovie, Photoshop, or similar content editor apps

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

• WEALTH: 401(k) program with company match, stock reimbursement program

• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation is an equal opportunity employer.  It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so.  As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.