Social Marketing Coordinator (Remote: U.S.)

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

The compensation target range for this role is:

$55,300 - $65,000

Job Summary

Purple is seeking an innovative and fast-paced professional to join our Marketing Communications team as a Marketing Coordinator. The marketing coordinator will play an instrumental role in aiding the communications team, including organizing materials, order and contract management, influencer vetting, and inbound social community management.
This role will connect with our fans online, manage inbound messages, track social feedback, identify ways to celebrate sleep in ways our consumers enjoy seeing, and project manage internal Comms efforts.
The right candidate is deeply ingrained in Social, has a strong editorial voice and values connection with our audiences and communities. They should have a passion for storytelling and find creative ways to tell Purple’s innovation story across a variety of channels. This person should also be collaborative, self-motivated and able to manage multiple projects and deadlines.

Job Description

Responsibilities

• Manage and monitor community inbounds across all Social platforms (Instagram, Facebook, Twitter, Threads, LinkedIn, TikTok, YouTube, and Reddit),

  • This includes reacting to queries, resolving negative experiences, creating positive touchpoints, providing a great user experience, and identifying areas relevant for further brand engagement and enhancement

• Monitor consumer conversation in real time and report conversation trends to proper channels.

• Engage the Purple community actively and responsively, both in relevant outside communities and existing own channels.

• Seek out and participate in relevant conversations that are happening in the social media space – flag for opportunities for further engagement and interaction.

• Track and report on campaign results, then providing actionable ideas and steps to improve and/or keep comms efforts up-to-date.

• Track, evaluate and share results of PR efforts

• Monitor press & influencer email inbox

• Aid in finding, vetting and communicating with influencers

• Submit and track contracts and influencer information

• Brainstorm new, creative approaches to organic social channels to support social team, PR, business partnerships and events.

• Have an “always-on” mentality, keeping a pulse on trends, current events, new platform features and best practices

Qualifications

• Bachelor’s degree in Marketing, Communications, PR or combination of relevant education, experience, and training

• Natural verbal and visual communicator

• Proficient with influencer monitoring software services, such as Aspire or Tagger

• Proficient with media monitoring software services, such as Meltwater

• In-depth knowledge of social media marketing industry

• Well-organized with great time management skills

• Outstanding project management skills

• Excellent interpersonal and relationship building skills

Physical Requirements
Physical Activities may occasionally include:

• Remaining in a stationary position, often standing or sitting for prolonged periods.

• Adjusting or moving objects up to 15 pounds in all directions.

Physical Activities may constantly include:

• Communicating with others to exchange information.

• Repeating motions that may include the wrists, hands and/or fingers.

• Assessing the accuracy, neatness and thoroughness of the work assigned.

Environmental Conditions may occasionally include:

• Noisy environments

BENEFITS AND PERKS

• Medical, Dental, Vision

• 401(k) Match

• Flexible PTO

• Earn a Mattress

• Purple Swag

• Amazing Purple Products

WHY WORK AT PURPLE?

• Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.

• Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.

• Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment.