Marketing & Communications Director

Work for a company where you make a difference in people’s lives every day!

At GT Independence, people are at the heart of everything we do. If you love your work, enjoy collaboration, and thrive on learning and innovation, you're in the right place. Join a mission-driven organization committed to helping individuals live independently while shaping the future of self-directed home and community-based care.

GT Independence has received national recognition as a great place to work, including the 2025 National Best & Brightest Companies to Work For Award and the Great Place to Work® Certification for 2025–2026.

Location: Remote (U.S.) Our Head Quarters is in Sturgis, MI
Department: Marketing & Communications
Reports to: Chief Executive Officer or Chief Operating Officer

About GT Independence:

GT Independence is a national, family‑founded, disability‑owned Financial Management Services (FMS) organization supporting tens of thousands of people across the country in self‑directing their long‑term services and supports. We help individuals hire the caregivers they choose while managing payroll, taxes, billing, enrollment, and compliance—so people of all ages and abilities can live life on their own terms.

Our work is rooted in the belief that everyone deserves independence, dignity, and community. As we continue to expand nationally and modernize self‑direction through innovative technology and person‑centered support, our brand and storytelling are more important than ever.

Position Summary

The Marketing & Communications Director is a strategic, creative, and mission‑driven leader responsible for shaping how GT Independence communicates with the world. This role oversees brand strategy, marketing, public relations, storytelling, and internal communications elevating GT’s national reputation and amplifying the impact of self‑direction.

You will guide the vision for GT’s external presence, strengthen trust with individuals, families, state partners, and communities, and lead campaigns that highlight the power of independence and choice. You’ll also ensure our employees stay informed, inspired, and connected through clear and consistent internal communications.

This is a hands‑on leadership role ideal for someone who blends strategic thinking with exceptional execution.

Key Responsibilities:

Brand Leadership & Messaging

• Own GT’s brand identity, messaging, visual standards, and tone across all platforms.
• Ensure all content reflects our mission, values, and person‑centered approach.
• Build a consistent and compelling narrative about self‑direction and our role within long‑term care.

Marketing Strategy & Execution

• Develop and implement annual marketing strategies aligned to organizational priorities and growth.
• Lead multi‑channel campaigns across digital, social, email, SEO, print, conferences, and events.
• Oversee website strategy, structure, content, analytics, and continuous optimization.
• Highlight GT’s technology, caregiver tools, customer support, and state‑specific programs through engaging campaigns.

Communications & Public Relations

• Lead PR strategy, media outreach, and GT’s public presence.
• Draft and review press releases, executive messaging, speeches, and thought‑leadership pieces.
• Manage crisis communication preparedness and real‑time response.
• Position GT as a national leader in self‑direction and community‑based services.

Internal Communications

• Partner with HR and leadership to deliver consistent and meaningful internal communication.
• Support employee engagement, culture, change management, and clarity around organizational updates.

Content & Creative Development

• Lead storytelling initiatives that center the voices of people we serve, caregivers, and community partners.
• Oversee creative development (videos, blogs, social, email, case studies, brand assets).
• Ensure all content is accessible, inclusive, and mission‑aligned.

Stakeholder & Cross‑Functional Partnership

• Collaborate with operations, customer service, government relations, product, and implementation teams.
• Support messaging for state transitions, program launches, RFP communications, and public initiatives.

Team & Budget Leadership

• Manage and develop a high‑performing marketing and communications team.
• Oversee external agencies, freelancers, creative partners, and marketing technology vendors.
• Manage budgets, timelines, and performance metrics.

Data, Insights & Optimization

• Use data to measure brand awareness, engagement, campaign ROI, and customer insights.
• Deliver reporting and actionable recommendations to executives.

Qualifications:

Required:

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or related field.
• 7+ years in marketing, communications, or brand leadership roles.
• Proven experience managing multi‑channel marketing programs.
• Exceptional writing, messaging, and storytelling skills.
• Strong digital marketing experience (SEO, social media, analytics, web management).
• Demonstrated ability to collaborate cross‑functionally in a mission‑driven environment.

Preferred:

• Should have experience in healthcare, disability services, Medicaid, LTSS, nonprofit, or regulated environments.
• Experience supporting multi‑state organizations or government‑funded programs.
• Experience overseeing communications during organizational transitions or large‑scale rollouts.
• Leadership experience within values‑driven or high‑growth organizations.

Core Competencies

• Strategic Leadership & Vision
• Exceptional Communication & Storytelling
• Brand Management
• Digital Marketing Fluency
• Creative Thinking & Problem Solving
• Collaboration & Influence Across Teams
• Mission‑Driven Mindset
• Agility & Ownership

Why Join GT Independence?

At GT, you’re part of a purpose‑driven organization helping people live the life they choose. You’ll lead a team passionate about impact, innovation, accessibility, and community. You’ll shape the voice of a growing national organization and help elevate the understanding of self‑direction for families, policymakers, and caregivers across the country.