GTM Analyst, Marketing

CreatorIQ has earned the title of best companies to work for in multiple programs including BuiltIn Austin, LA and NY, was named a 2024 Deloitte 2024 Technology Fast 500 winner, Leader by The Forrester New Wave™: Influencer Marketing Solutions, and recognized by G2 as a Leader, Best Customer Relationship, G2 Top 100 Fastest-Growing Products and rated 5 stars on Influencer MarketingHub.  We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation and adapt to individual work styles.

Be a Part of Our Dynamic Team and Transform the Industry Together!

GTM Analyst, Marketing

At CreatorIQ, we are at the forefront of the influencer marketing industry, offering innovative, data-driven solutions that empower brands and agencies to manage influencer engagements and assess campaign effectiveness. As we continue to grow, we are seeking a skilled Marketing Analyst to provide actionable insights that drive our marketing strategies and enhance campaign performance. Our success is built on our ability to analyze diverse data sets and translate them into impactful marketing decisions.

What you'll do: 

• Analyze marketing data to identify trends, patterns, and insights that can inform campaign strategies and improve ROI.

• Measure and attribute the effectiveness of B2B marketing funnels, ensuring accurate tracking and reporting across the customer journey.

• Analyze and synthesize data from various CRM and digital analytics platforms to drive actionable insights and optimize marketing strategies.

• Develop and maintain comprehensive marketing dashboards that track key performance indicators (KPIs) across various channels.

• Provide data-driven recommendations to optimize marketing efforts, including segmentation, targeting, and personalization strategies.

• Utilize SQL and data visualization tools to create reports that highlight key insights and support strategic decision-making.

• Ensure data integrity and consistency across all marketing systems, maintaining high standards of data quality and accuracy.

Who you are and what you’ll need for this position:

• 2-3 years of experience in marketing analytics, with a focus on data-driven decision-making.

• Advanced proficiency in SQL for data querying and analysis, specializing in attribution concepts. 

• Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools.

• Familiarity with digital analytics tools like Google Analytics 4 or Adobe Analytics.

• Experience in creating and managing marketing dashboards and reports.

• Ability to translate complex data into actionable insights that drive marketing strategy.

Bonus Skills:.

• Proficiency in Python, R, or another programming language for data analysis and automation.

• Familiarity with Customer Data Platforms (CDPs) and experience in establishing a single source of truth for marketing data.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Passionate about what we do at CreatorIQ? Please apply! CreatorIQ is a place where everyone can grow.

Who we are:

CreatorIQ is the most trusted influencer marketing platform for organizations looking to advance their creator marketing. Its enterprise-grade technology and industry-leading intelligence facilitate faster and safer creator discovery, unify complex workflows, and power robust reporting, while ensuring compliance and brand safety. Thousands of the world’s most innovative brands and agencies use CreatorIQ, including Logitech, Movers+Shakers, Nestlé, RQ, Sephora, Unilever and more. CreatorIQ is a global company headquartered in Los Angeles with offices in San Francisco, London, and Ukraine. 

At CreatorIQ, we believe that diversity is the key to unlocking our full potential. We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being client-focused, putting team members first, leading with empathy, ensuring a no jerks policy, and staying focused on what's important, we create an atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.

Compensation, Benefits and Beyond:

We understand that a comprehensive benefits package plays a significant role in your overall compensation. To gain more insight into the various components of our total compensation, we invite you to review our benefits and perks.