Manager, Social Media

The Social Media Manager plays a pivotal role in shaping, executing, and evolving the social media strategy across Sony Pictures’ home entertainment and TV distribution slate as well as studio-wide initiatives. This position is responsible for the day-to-day oversight and long-term planning of organic and paid social campaigns across all major platforms, including TikTok, Meta (Facebook, Instagram, WhatsApp), X, YouTube, Snapchat, Pinterest, and emerging platforms. This includes managing the studio’s @SonyPicsAtHome handles, franchise social handles and special initiatives, driving cultural relevance, and ensuring consistency across every social media touchpoint.

In this role, the Manager serves as the community manager, developing tailored and strategic voice and tone for each campaign while engaging with fans, talent, and partners to cultivate strong, authentic connections with audiences. They also oversee global social account setup, verification, and content management, including supporting territories with account verification, troubleshooting platform issues, and streamlining the communication of best practices.

This individual leads cross-divisional alignment efforts, including participating in the One Sony social meeting, uniting teams from the Motion Picture Group, Sony Music, Sony Pictures Television, Sony Pictures Animation, Sony Corporate, and Sony Pictures Classics to drive synergy and collaboration. The role also manages partnerships and collaborative social strategy with PlayStation, Crunchyroll and other Sony entities.

The Manager serves as a central resource for social media best practices across organic and paid social media, working closely with marketing, publicity, media, creative, and influencer teams. They provide content strategy guidance, manage platform relationships, coordinate live event coverage, and offer campaign performance insights through social listening tools, native social insights, internal reporting sources across PVOD/PEST releases and TV distribution.

Working in close partnership with the Distribution Digital Marketing team, this role oversees the development and deployment of best-in-class social creative throughout premium transactional windows and TV license deals.  This role will assist in the creation of platform-native assets like Reels, Stories, TikToks, and GIFs throughout the downstream windows. They will also lead evergreen and franchise content strategy, helping shape the studio's always-on social presence and support long-term IP planning for franchise social accounts.

This role collaborates directly with social platform partners to streamline the launch of key campaign materials and accelerate approvals or requests. With a keen understanding of what drives audience engagement, they identify content and trends that spark conversation and ensure they are integrated into each campaign’s strategy. Leveraging the latest tools and features across platforms, they plan and leads live social coverage at press junkets, premieres, and special events — delivering real-time, high-impact content that captures the energy of each moment and keeps fans engaged.

The Manager will demonstrate a deep understanding of evolving platform tools, consumer behaviors, and creative innovation to ensure Sony Pictures remains a digital-first, fan-focused, and industry-leading entertainment brand online

Job Requirements

The minimum level of education, experience, specialized knowledge, or skills necessary to perform the duties of the job

• BA

# of Years: 4                                                                  

Type of Experience: Social Media Campaigns/Digital Marketing

Knowledge of:  

• Social Media/Marketing background
• Well versed on creating content and identifying trends on social platforms such as Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok and Giphy
• Uploading and scheduling social assets on each social platform
• Publicity experience a plus
• Digital publishing landscape including top websites in the following categories: Movies, Entertainment, Technology, Video, Male and Female Lifestyle, News
• Digital Reporting Tools including ListenFirst, Crimson Hexagon, Google/Adobe Analytics, and Social Platform Insights

Skill In:  

• Excellent written and oral communication skills
• Strong verbal, written, and presentation skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Familiarity with Adobe Photoshop
• Self-starter with high level of initiative
• Passionate, committed with a high level of energy
• Strong sense of ownership and urgency
• Must have an open communication style which takes into account managing expectations with multiple stakeholders

Ability To:

• Manage multiple projects, set priorities, and meet deadlines
• Effectively communicate with consumers
• Be a strategic critical thinker
• Have a high attention to detail
• Analyze and apply data to improve results
• Work collaboratively in a team environment
• Excellent organizational skills

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].