Manager SEO

Role Overview
The SEO Manager will own the organic growth strategy across global markets (US & IN). This role requires strong analytical, technical, and strategic acumen, someone who can drive lead generation via SEO with strong project management skills, align with shifting landscapes of AI-driven search, and ensure our content and platform remain future-proof. This is not just traditional SEO; we need a thinker who can work backwards from AI-powered discovery models, answer-based search, generative search, and conversational SEO trends, bridging today’s tactics with tomorrow’s search ecosystem.

Key Responsibilities
● SEO Strategy & Execution
● Develop and execute a growth-oriented SEO strategy across India and US markets.
● Drive measurable improvements in organic traffic, lead generation, and conversions.
● Implement scalable on-page, technical, off-page, and semantic SEO strategies.

● Project Management & Cross-functional Collaboration
● Own end-to-end SEO project management and execution—from strategy, planning, and implementation to monitoring and optimization.
● Handle coordination with tech, product, content, data, and marketing teams to ensure smooth execution of SEO roadmaps.
● Translate business requirements into actionable SEO initiatives, balancing technical implementation with business outcomes (lead-gen, conversions, pipeline impact).
● Drive accountability through clear workflows, deadlines, and measurable deliverables across teams.

● Act as the bridge between marketing, product, and engineering to prioritize and execute SEO projects effectively.

● Future-Proof SEO (AI / LLM / AEO / GEO Optimization)
● Optimize content for answer engines (AEO), generative search models, and conversational AI-driven discovery platforms.
● Build strategies that integrate semantic search, vector search, and LLM adaptation for future visibility.
● Stay ahead of Google’s Search Generative Experience (SGE) and equivalent upcoming transformations.

● Analytics & Insights
● Build SEO dashboards, KPIs, and reports using GA4, Looker Studio, etc.
● Translate data into actionable insights, balancing rankings/traffic metrics with business outcomes (leads, conversions, revenue impact).

● Thought Leadership
● Keep track of the latest in SEO, AI-search adaptation, voice interfaces, and multimodal search.
● Experiment, test, and develop best practices in this new frontier of search.

Requirements
● 6+ years of proven experience in SEO management (preferably with international exposure: US + India).
● Strong technical SEO expertise with CMS (WordPress), site architecture, schema markup.
● Advanced analytical skills, comfortable with data interpretation, modeling, and KPIs tied to lead-generation outcomes.
● Track record of SEO-driven business growth with B2C or EdTech companies.
● Up-to-date knowledge of AI/LLM impact on SEO including AEO, SEO for SGE, generative optimization, GEO & CEO.
● Strong project management skills with the ability to manage stakeholders and deadlines.
● Business acumen, able to align SEO roadmaps to pipeline, revenue, and growth priorities.
Good to Have
● Exposure to EdTech / Online Learning industry
● Experience with AI tools for SEO automation and optimization.
● Understanding of global multi-market SEO strategy (India + US)