Manager, Media Partnerships & Creator Marketing

As the Manager of Media Partnerships and Creator Marketing, you will be responsible for building and maintaining key media partnership accounts, as well as leading core creator marketing and industry relationships. The purpose of this role is to ensure that customer relationships across priority and shared accounts reflect the organization’s values and deliver the premium standard of execution expected by the business.

You will build and manage relationships with social media creators, oversee campaign and project execution, and ensure that national creator marketing initiatives drive strong audience engagement and brand awareness. The Manager will work closely with internal teams and external creators to ensure that projects are delivered on time, align with business objectives, and resonate with target audiences.

This is a hands-on role that requires full ownership of partnerships and projects from end to end—covering strategy, partner development, execution, coordination, and delivery.

In addition to leading external relationships, you will manage the day-to-day coordination of projects, including timelines, deliverables, internal stakeholder alignment, and partner-facing logistics (such as events, activations, and campaign execution).

The role also supports the growth of the US Media Partnerships team by identifying and creating audience and commercial opportunities around Red Bull content. The team distributes Red Bull Media House content to streamers, free-to-air and cable TV networks, digital services (AVOD, SVOD), publishers, and other platforms. While this is not a content development role, you will collaborate with the development team to help shape commercially relevant content that remains true to the brand. You will also be responsible for creating, identifying, managing, and expanding new and existing audience and commercial content partnerships (across digital, linear, and nontraditional platforms) to increase and maximize both audience reach and revenue.

Success in this role requires someone who is equally comfortable operating at a strategic level with partners and senior stakeholders, and who is also highly detail-oriented and willing to take ownership of execution.

KEY RESPONSIBILITIES

Define a flexible, partner-focused, long-term business strategy, and break that strategy down into clear, actionable goals.

Proactively lead efforts to identify, evaluate, negotiate, and manage key media partnerships that drive customer engagement and support our strategic objectives.

Understand the inputs, drivers, and opportunities within the media partnerships’ profit and loss (P&L).

Manage relationships with external partners, including but not limited to major media partners, producers, key agencies, creator managers, agents, and influencers.

Drive cross-functional collaboration to ensure alignment among internal stakeholders.

Serve as the single point of ownership for key relationships across both departments.

Own the end-to-end execution of partnerships and campaigns, including planning, coordination, and delivery in line with established timelines and objectives.

Manage project workflows, timelines, and deliverables across multiple stakeholders to ensure high-quality execution.

Support and coordinate partner events and handle project logistics as needed.

ADMINISTRATIVE RESPONSIBILITIES

Provide administrative support to both the VP, Media Partnerships and Head of Creator Marketing, and their direct reports.

Manage calendars, schedule meetings, coordinate travel arrangements (domestic and international), and oversee expense report submissions.

KEY RELATIONSHIP MANAGEMENT

Relationships are crucial in media partnerships and creator marketing. This role is responsible for managing key relationships, both existing and newly developed.

The position involves owning external relationships and coordinating internally to ensure all stakeholders are aligned and projects are delivered effectively.

PARTNER DEVELOPMENT

Identify and evaluate new partnership opportunities with external media partners and creators, with a clear understanding of which audiences are important to Red Bull, and make recommendations that align with the strategic audience goals of RBMN.

Educate regional team members about new, high-potential relationships—whether with national media partners (e.g., “Shot on iPhone”) or national creator partnerships (e.g., Juanpa). Explain how regions can use these partnerships for consumer projects and campaigns, and help them understand what resonates in each market.

Provide strategic input on content creation to ensure the brand is represented in a premium, authentic manner.

Translate partnership opportunities into clear, actionable plans, including timelines, deliverables, and execution requirements across teams.

PERFORMANCE TRACKING & REPORTING

Use data-driven insights to track the performance of the projects for which you are responsible. Develop a deep understanding of the Red Bull EMO tracking dashboard and the various tools and systems that feed into the performance platform.

Provide regular reports on project performance to key stakeholders, including recommendations for optimizing future partnerships and projects.

Ensure that reporting inputs are collected from all relevant stakeholders and that deadlines are met for both internal and external reporting requirements.

COLLABORATION & CROSS-FUNCTIONAL ALIGNMENT

Ensure that the Media Partnerships and Creator Marketing departments are aligned on key partnerships that affect both areas, such as UTA, The Lighthouse, and creator-led projects that have media partnership implications (for example, On The Edge with Juanpa on Roku).

Collaborate with internal teams—including Sports Marketing, Culture Marketing, Social Media, Marketing, Communications, all five regions, and Legal—to ensure that all projects and day-to-day activities align with the broader RBMN brand objectives.

Work with the Media Audience Insights team to collect and analyze data on campaign performance and audience behavior, using these insights to inform future strategies.

Consult with the Legal team to ensure that all partner and creator contracts and agreements are compliant and properly executed.

Serve as a central point of coordination across teams, ensuring clear roles, responsibilities, and timelines for all active projects.

3+ years of experience in media-related roles—such as media partnerships, communications, production, creator marketing, or similar positions—with a strong focus on relationship management and project execution.

A solid understanding of the media landscape, including major streaming platforms, social media platforms, content creation, and audience engagement strategies.

Excellent communication and relationship management skills, with the ability to build and maintain positive relationships with both external partners and internal teams.

A data-driven mindset, with experience in tracking performance metrics and optimizing campaigns based on analytical insights.

A Bachelor’s degree in marketing, communications, or a related field, or relevant work experience. 

Highly organized, with strong project management skills and a keen attention to detail.

Comfortable managing multiple workstreams simultaneously and balancing strategic priorities with day-to-day execution.

A hands-on, proactive approach, with a willingness to support team needs and handle operational tasks as required.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,360 - 128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.