Manager, Integrated Marketing

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary: 

Blavity Inc. is looking for a Manager, Integrated Marketing. The full-time position is responsible for developing Blavity’s comprehensive RFP response and sales collateral,  leading strategy and brainstorm ideation, and maintaining a consistent brand with our clients. This position partners closely with the sales and branding content production teams. The ideal candidate will know the media landscape and how advertisers leverage publishers to tell their campaign messaging. 

This role will report directly to the Associate Vice President of Media Client Services and Integrated Marketing. 

Responsibilities:

• Translate creative concepts into strategic proposals that will deliver KPI-oriented results for our clients and drive high-margin revenue for Blavity utilizing presentations that clearly communicate the idea in a visually compelling fashion
• Work closely with Sales, Client Service, Creative and other cross-functional teams to generate creative ideas that exemplify the Blavity, Inc. brands, incorporating flagship products and company initiatives to meet partner business objectives. 
• Manage all elements of the process including RFP analysis, scheduling and leading the brainstorming & ideation meetings, mock development, as well as developing the written concepts for the plans. 
• Develop a deep understanding of Blavity’s platform, products, and partners to support the sales staff in creating effective presentations and proposals 
• Lead the development of strategic sales collateral
• Working closely with cross-functional teams to develop pricing for experimental, video, and custom products
• Maintain and update the Idea Bank with unused concepts
• Contribute to the development of organized efficient processes that streamline communications and tasks to deliver quick responses
• Support ongoing Integrated Marketing team needs and business development efforts (i.e. - Maintaining key cross-functional team documents with current information, coordinating meetings internally with key stakeholders, etc)
• Maintain a vast understanding of the media industry trends and key competitors
• Close the feedback loop by collecting and sharing key learnings from the pre-sales to support product creation

Qualifications:

• Education: Undergraduate degree preferred
• Required Experience: 
  • 4+ years of experience at a media agency, creative agency, brand, and/or publisher, developing digital advertising campaigns and innovative media strategies
  • 2+ years of experience creating strategic media proposals in response to a client or brand's RFP, in support of a sales team
• Preferred Experience:
  • Proven experience developing engaging, on-brand campaigns across digital, social, and video
• Technologies: Fluent in Microsoft Office, Google Suite, Asana, and/or comparable project management suite
• Additional Qualifications:
  • Understanding of the sales cycle, key accounts, products, and solutions that will generate revenue
  • Experience in both media planning and production
  • A proactive, creative, go-getter who can think strategically and use industry data and information to craft a compelling story
  • Strong communication skills and can partner with multiple departments across the organization
  • Project management skills, problem solver and solution-oriented 
  • Ability to deliver a thoughtful, data-driven, and timely proposal to strategic and standard accounts by being a proactive go-getter who is able to think strategically and use industry data and information to craft a compelling story
  • Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
  • Comfort with ambiguity and a proven love for transforming unorganized/complex data into rigorously structured, insight-oriented solutions
  • High-energy, company-first, positive attitude; must be motivated to work hard in a fast-paced environment
  • Excellent communication and analytical skills; outgoing and sociable; willing to wear multiple hats 
  • Naturally detail-oriented, with an obsessive need to document and communicate findings
  • A healthy appreciation of GIFs and Black culture

Details: 

• This is a fully remote role, occasional travel may be required. 
• Candidates must be available to work in alignment with the Pacific Time Zone. 
• The salary range for this role is 100-115k with bonus