Manager, Influencer Marketing & Social Media (Being Frenshe)

#MaesaMagic   

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com. 

About the Role

The Being Frenshe team is seeking a creative, strategic, and agile Influencer Marketing & Social Media Manager who will blend campaign development, influencer marketing, PR, and content creation into one cohesive brand‑building engine to support the overall growth and positioning of Being Frenshe. This role has strong agency support across social, influencer, PR and mailers so the team is looking for someone that can own the strategy and execution from the brand side. The Influencer Marketing & Social Media Manager will report into the Sr. Manager, Brand Marketing.

Key Responsibilities 

• Influencer Marketing & Creator Partnerships
• Manage influencer agency partners.
• Lead and execute influencer marketing strategy across owned, earned, and paid.
• Identify, nurture, and manage creator relationships
• Oversee casting, briefing, negotiation, content review, and reporting
• Develop and execute brand eventing for influencers and customer community members
• Lead brand mailer strategy and execution

Social Media Strategy & Execution

• Manage social media agency
• Support Sr. Brand Marketing Manager & Sr. Director on leveraging social channels as part of product launches and key brand moments
• Develop social calendars and content strategies
• Collaborate with agencies for content shoots
• Community management and trend engagement
• Build monthly reports and track KPIs

*This role has agency support for content development, day to day posting and community management

Press, PR & Communications

• Partner with PR agency for earned media.
• Support development of media materials and press mailers.

Who You Are

• 3–5+ years of experience in brand marketing, influencer marketing, social media, or PR
• Strong understanding of social platforms, creator culture, and content creation tools.
• Excellent communication, organization, and copywriting skills.
• A passion for wellness

What We Offer   

$90,000/yr - $110,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.   

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You   

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Our EVP

Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.