Manager, Go-To-Market Strategy - Universal Ads - NYC

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

The GTM Strategy Manager will play a critical role in shaping and executing the strategic insights, go-to-market approaches, and commercial strategy for Universal Ads. This individual will work closely with senior leaders to drive topline growth by evaluating segments, developing initiatives that tie to critical GTM KPIs, and driving operational excellence across sales channels. The role requires a background in GTM and marketing strategy, an ability to balance both analytical thinking with translation into action, an understanding of the CTV and advertising landscape, and a track record of driving growth at scaling advertising or software businesses.

Job Description

Core Responsibilities

• Contribute to the development and evolution of the GTM strategy across direct, indirect, and self-serve channels.
• Run segmentation and market valuations to inform sales prioritization and optimize plans for new and existing customer segments.
• Refine and maintain the Ideal Customer Profile (in partnership with the Head of Partnerships) integrating customer insights, competitive analysis, and market data to guide strategic initiatives.
• Design and evaluate incentive programs and SPIFs to optimize performance across internal and external sales teams, in collaboration with Finance.
• Develop frameworks for territory design and account allocation to ensure coverage aligned with market opportunity and channel capacity.
• Monitor core GTM KPIs including CAC, LTV, and payback; use data-driven insights to adjust strategies and improve business outcomes.
• Lead efforts to increase advertiser retention and average spend by translating data into actionable base management tactics.
• Partner with Finance and Partnerships to evaluate and structure commercial terms with business partners that drive sustainable, profitable growth.
• Partner with Finance and Partnerships to maintain accurate revenue forecasts, track funnel performance, and inform quarterly sales planning.

Requirements:

• Background in strategy, GTM operations, sales strategy, or management consulting with a focus on marketing & sales within Advertising or CTV
• Experience supporting sales or partnerships functions; familiarity with commercial deal structuring and incentive design is a plus
• Experience providing analytical insights and strategic recommendations for major growth decisions
• Experience performing marketplace analyses, segmentation, channel evaluation, and forecasting that led to clear revenue growth
• Comfort with the marketing dynamics and lingo of the ad tech and CTV industries. A major plus if you have directly worked within the ad sales space
• Fluency with GTM KPIs (e.g., retention, CAC, lead scoring, ARPU) and the levers that drive them
• Hypothesis-led problem-solving mindset
• Excellent communication and stakeholder management abilities
• Structured communication and problem solving
• Self-starter attitude – a plus if you have experience working at a startup / growth-stage business

Position is onsite 4 days per week: 55 W 46th Street

This position is not eligible for visa sponsorship.  Applicants must be authorized to work for Comcast in the United States without a current or potential future need for sponsorship.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Advertising Concepts, Analytical Thinking, Executive Communications, Go-to-Market Strategies, Sales Enablement, Self-Starter

Compensation

Primary Location Pay Range: $138,726.72 - $208,090.08

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

5-7 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.