Manager, Consumer Marketing

The Position

Let’s do something amazing together here at Arrowhead! The Consumer Marketing Manager Manager at Arrowhead Pharmaceuticals will play a critical role in driving Arrowhead’s brand strategy across consumer/patient marketing on our cardiometabolic team serving patients living with Familial Chylomicronemia Syndrome (FCS) and Severe Hypertriglyceridemia (SHTG).  Over time, this role could expand to cover additional indications and products in the Arrowhead cardiometabolic portfolio.

The Manager will support the commercialization of Plozasiran for existing and future indications. The Manager will drive cross-functional collaboration with teams including HCP Marketing, Market Insights, Market Access, Regulatory, Medical Affairs and other key teams. This person will lead the development and execution of consumer-focused tactics and support media strategy.  This individual should be detail-oriented, have excellent communication skills, feel comfortable working in a fast-paced environment and feel empowered to work both independently and collaboratively. Reporting to the Director of Marketing, the Manager will drive brand awareness and contribute to Arrowhead’s market growth.

This role is based in Pasadena, California, with an expectation to be in the office five days a week.

Responsibilities

• Cross functional Collaboration:
  • Build and maintain relationships with external partners, agencies, and vendors to ensure successful execution of marketing programs.
  • Collaborate with Market Access and PSP leads to understand and execute on the patient journey
  • Understand HCP marketing strategy to bridge patient experience
  • Partner closely with all Medical, Legal, Regulatory, Compliance, Safety reviewers and leads
  • Embed yourself with the commercial insights and analytics team to track and measure marketing and promotional success
  • Partner with advocacy teams and partners to ensure patient voice is woven through all executions and develop necessary programs to reach the patients
• Executional Excellence
  • Lead the execution of marketing tactics (such as: CRM email, websites, social media, digital partnerships, banners, video, etc.) ensuring alignment with Redemplo’s brand positioning and messaging.
  • Ensure promotional communications maintain consistency to brand guidelines and comply with regulatory guidelines.
  • Support the development of new and as needed updates to marketing materials
  • Ability to partner with analytics to understand and provide optimization recommendations on performance translating data into action
  • Support print material needs including print proof ability and forecasting
• Brand Strategy Support:
  • Lead brand voice and identity for brand ensuring it is woven through all communications cross functionally
  • Help drive innovation tactics and omnichannel planning for patient integration
  • Uncover and address unmet needs by seeking insights through market research support and performance metrics to improve/refine executional plans

 Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5 years of pharmaceutical marketing experience
• Strong cross-functional collaboration skills and the ability to lead strategic initiatives.
• Excellent communication, leadership, prioritization and project management skills.
• Entrepreneurial spirit as self-starter with ability to work independently and as part of a team as empowerment and flexibility are key values
• Self-starter, able to work independently and as part of a team
• Excellent oral and written communication skills

Preferred

• Experience in the cardiometabolic space
• 2 years managing consumer branding initiatives (in or ex-pharma)
• Open to travel >15%