Manager, Catalog Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

We are seeking an experienced Catalog Marketing Manager to lead strategy, planning, and execution for catalog artists and repertoire for our Distributed Labels. This person will serve as a central driver of catalog initiatives—developing long-term strategic marketing plans, and creating innovative moments that maximize visibility, consumption, and cultural relevance for catalog artists and brands.

This role requires a deeply strategic and highly organized marketer who understands catalog lifecycle strategy, playlist strategy, physical production setup and management, audience development, and digital culture. The ideal candidate is proactive, trend-aware, and able to manage large volumes of information, deadlines, and creative ideation while keeping all cross-functional teams tightly aligned.

How You’ll CREATE:

Catalog Strategy & Execution

• Develop and execute comprehensive catalog marketing strategies for priority artists and releases across the Partner Labels' catalog.
• Build long-term plans that drive sustained consumption, discovery, and cultural relevance across physical, streaming, social, and commercial platforms.
• Lead ideation and execution for catalog initiatives, tentpoles, anniversaries, viral moments, and long-tail campaigns that strengthen artist brands and deepen fan engagement.
• Ensure catalog releases and activations are positioned for maximum impact across all platforms and partners.
• Drive meaningful revenue growth across Partner Label catalog. 

Strategic Ownership & Leadership

• Act as the strategic driver for catalog marketing—ensuring the entire team is aligned on priorities, responsibilities, and label goals.

Cross-Functional & Label Collaboration

• Work in lockstep with Partner Label teams to ensure catalog strategy aligns with label and artist initiatives and long-term priorities.
• Proactively communicate progress, performance insights, risks, and pivots to leadership and label teams.

Proactive Ideation, Planning & Campaign Development

• Stay deeply on top of catalog key dates, historical anniversaries, music moments, cultural milestones, and content opportunities.

Data Insights

• Use consumption data, social trends, streaming patterns, and platform insights to shape campaigns and optimize performance.

Physical Product Management

• Initiate catalog physical product setup and maintain global release communication. 

Bring Your VIBE:

• 4+ years’ experience in Catalog Marketing, Product Management, or Music Marketing at a label, distributor, or management company
• Strong understanding of catalog lifecycle marketing, physical production, playlist strategy, streaming behaviors, and long-term audience development
• Demonstrated ability to plan and drive marketing strategy, execute complex projects, and manage multiple stakeholders
• Creative thinker with a track record of discipline and innovation
• Highly skilled in communication—must be clear, proactive, and assertive across internal teams and external labels
• Familiarity with DSP and social platform trends (Spotify, Apple, YouTube, TikTok, SoundCloud, etc.)
• Strong presentation, writing, and cross-functional coordination skills
• Proficient with Word, Excel, PowerPoint, and tools like SoundScan, Mediabase, Chartmetric, or similar
• Bachelor's Degree

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.