Sr. Manager, Digital Marketing & Creative Services
Universal Music Group
6 days ago
Universal Music Group is looking for a Senior Manager Digital Marketing to be a part of the Caroline Marketing Team located in Hollywood, CA who will oversee and direct and execute marketing and promotional plans across all aspects of audience building, influencer marketing and advertising campaigns for the entire Caroline services roster as well as all company portals and distribution partners, artist website, social media, new technology, CRM, SEM/SEO, third party lifestyle, and e-commerce.
Responsibilities include advertising campaign management by Caroline team through CMG Media team, asset creation and audience targeting strategies, digital on-boarding, social auditing and analysis, building and maintaining Caroline Influencer Portal as well as relationships with third-party influencer agencies. Nurturing and leveraging relationships with our label partners, artists and their management teams, and for strategizing on the best audience building campaigns and strategies for them. Required to set goals and manage campaigns in an effort to optimize reach and revenue. Responsible for managing and interpreting departmental reports and partner data. Manage out of house contacts database and relationships. Be a creative visionary, driving progressive digital marketing campaigns and inspiring innovation across the team.