Own lifecycle marketing across SafetyWing's products, primarily via email. Design onboarding journeys, automations, segmentation, and recurring campaigns in HubSpot. Maintain CRM health, analyze campaign performance, collaborate with Product, Design, and Copywriting, and establish lifecycle marketing as a function to improve retention and customer value.
At SafetyWing (YC W18), we’re building a global social safety net for remote workers—simple health, insurance, and retirement products designed to replace national welfare systems. Our mission is to remove geographical borders as a barrier to equal opportunity and freedom for everyone. If we succeed, we believe this will be one of the most important tasks of our time.
🌎 About this Role:
We're looking for a Lifecycle Marketing Manager to own the customer journey across our products. You’ll own upsell and retention through email marketing, across both our B2C and B2B products. Today, many lifecycle initiatives are owned by different teams. Your mission is to bring them together into a thoughtful customer journey that feels personal, timely, and helpful.
💻 Your responsibilities will include:
- Own and execute our lifecycle marketing strategy across all products, including new launches
- Ensure we communicate in a way that is aligned with our values and our voice
- Analyze campaign performance and continuously improve upsell, conversions, and retention
- Identify and implement lifecycle automations to improve customer experience
- Develop customer segmentation strategies inside HubSpot and maintain Hubspot hygiene
🧪 We are looking for someone who:
- Has 3-5+ years of lifecycle marketing or email marketing experience
- Has experience with the HubSpot Marketing Hub
- Knows how to build automated workflows, including AI-powered workflows
- Is comfortable analyzing campaign performance and making data-driven decisions
- Has strong organizational skills and attention to detail
- Can comfortably manage multiple campaigns simultaneously
- Writes clear, empathetic customer communications
😀 We like to work with people who:
- Want to help build a global social safety net on the Internet.
- Think for themselves instead of copying others.
- Are willing to try new things, even with the risk of failure.
- Are intellectually curious and open to new ideas.
- Are creative and bold in the face of any problems.
- Have strong integrity and do the right thing.
🧘 Benefits beyond base pay:
- Fully remote work environment – work from anywhere globally
- Our own global safety net, giving you worldwide health, income, and travel coverage
- A minimum of four weeks of vacation per year
- A new laptop
- Potential to unlock equity compensation, yearly home office allowance and more!
🚀 We look forward to hearing from you!
About
SafetyWing was founded to support nomads like ourselves by building an adaptable software-based global social safety net.Our products are created by a fully remote team distributed across the globe and stretching ten timezones while headquartered in San Francisco.We’re here to remove the role of geographical borders as a barrier to equal opportunities and freedom for everyone.
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