Lifecycle Marketing Manager, Remitly Business

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.
We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role:

As the Lifecycle Marketing Manager supporting Remitly Business, you'll grow activation, engagement, and retention strategies across our Small Micro Business and Freelancer customer segments. You will be both strategic and hands-on, requiring someone who can operate with autonomy, partner with product and engineering teams, and build programs that create measurable impact. You'll report to the Director of Lifecycle Marketing and will be required to work 3+ days a week out onsite at our Seattle, WA headquarters.

You Will:

• Build lifecycle strategy across Remitly Business segments, with a focus on customer onboarding, engagement, and retention.
• Design and launch experiments across email, push notifications, SMS, and in-app messaging—defining hypotheses, building campaigns in Braze (or equivalent), and analyzing performance.
• Partner with product and engineering teams to shape user journeys, improve onboarding flows, and deliver scalable lifecycle programs that integrate into the product experience.
• Collaborate with growth, analytics, product marketing, creative and design teams to align lifecycle campaigns with broader go-to-market and product strategies.

You Have:

• 5–7 years of experience in lifecycle or growth marketing, with a background in B2B or B2B2C environments.
• Proficient in Braze (or equivalent multi-channel engagement platforms); comfortable orchestrating multi-step, multi-channel customer journeys.
• 3+ years of experience with data-driven decision-making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
• Experienced collaborating with product and engineering teams to integrate lifecycle marketing into primary product experiences.
• Comfortable flexing between strategy and execution: from roadmap planning to writing test plans, building and QA-ing campaigns, and analyzing outcomes.
• Curious and energized by solving complex lifecycle challenges in new businesses.

Compensation Details. The starting base salary range for this position is typically $120,000-$150,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

#LI-Hybrid

Our Benefits:

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education and travel benefits

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.