Life Insurance Marketing Strategist

Job Description:

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead – our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate – pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future – including your own. 
 

We’re actively seeking a talented Marketing Strategist to join our Marketing Strategy Team in in the Consumer Markets Division. This role is hybrid (4 days in the office per week) at our state-of-the art Newport Beach headquarters.

As a Life Insurance Marketing Strategist, you’ll move Pacific Life, and your career, forward by developing comprehensive marketing strategies to generate leads, drive engagement, and increase market share for life insurance products. Your colleagues will include other Marketing Strategists, Relationship Managers, , Creative Services, Digital Execution, and other marketing experts. You will be partnering with many functional areas within the Consumer Markets Division to ensure the successful delivery of both product and concept marketing campaigns and materials.

How you’ll help move us forward:

• Develop and execute marketing strategies and campaigns that advanced life insurance concepts, support product launches, enhancements, rate changes, sales initiatives, and lead generation goals, leveraging audience insights to drive measurable results.

• Create compelling product positioning and value propositions that differentiate Pacific Life’s life insurance solutions and effectively communicate their value to financial professionals and consumers.

• Foster strong, collaborative relationships with Product, Product Intelligence, Advanced Design Unit, and Relationship Marketing teams to pitch ideas, share insights, and ensure our marketing strategies resonate with target audiences.

• Develop campaign strategies, creative briefs, and project plans that guide the creation of brochures, presentations, bulletins, webpages, emails, videos, blogs, and other marketing materials.

• Review marketing content to ensure it simplifies complex financial topics for financial professionals and consumers, meets quality standards, and reflects stakeholder input. Collaborate with the Data Analytics team to assess campaign performance and provide valuable insights for enhancing future campaigns.

• Conduct thorough content reviews to support effective project management execution.

• Act as the representative of the marketing department in product/project launch meetings, ensuring alignment and successful implementation.

• Keep stakeholders informed with regular updates on campaign progress, demonstrating accountability, and transparency.

• Deeply understand your target audiences and their needs and use those insights to create measurable lead generation marketing campaigns.

• Draft email journeys that support campaign goals and guide audiences through a clear, connected experience.

• Proactively explore and implement AI solutions that enhance productivity, improve workflows, and help deliver greater value to the business

The experience you bring:

• Bachelor’s degree in Marketing, Business, or a similar field.

• Experience working in the financial services industry, other highly regulated industry, or Marketing agency.

• Demonstrated 4+ years of experience in marketing, product positioning, campaign development, or a similar role.

• Proficiency in Microsoft Office and Adobe software with a willingness to learn new software as needed for the role.

• Strong inclination towards collaboration and a demonstrated ability to think creatively.

• Experience managing deadlines and juggling shifting priorities.

• Familiarity with storytelling techniques, journey mapping, and audience segmentation.

What makes you stand out:

• Proven success in product marketing for B2B brand, especially life insurance, financial services, or another non-tangible product or service.

• Exceptional project management and organization skills.

• Experience using Monday.com and Adobe Workfront.

• Skilled at providing clear, complete directions that help execution teams translate complex topics into audience-friendly messaging. Experience transforming product positioning into marketing positioning.

• FINRA Series 6; Chartered Life Underwriter (CLU); Fellow, Life Management Institute (FLMI); or other industry certification.

You can be who you are.
People come first here. We’re committed to a diverse, equitable and inclusive workforce. Learn more about how we create a welcoming work environment through Diversity, Equity, and Inclusion at www.pacificlife.com. What’s life like at Pacific Life? Visit Instagram.com/lifeatpacificlife. 

#LI-TM1
 

Base Pay Range:

The base pay range noted represents the company’s good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.

Your Benefits Start Day 1  
 

Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered.

• Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents

• Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off

• Paid Parental Leave as well as an Adoption Assistance Program

• Competitive 401k savings plan with company match and an additional contribution regardless of participation

You Can Be Who You Are

We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential.

What’s life like at Pacific Life? Visit Instagram.com/lifeatpacificlife

EEO Statement:

Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.