Lead Analyst, Digital Analytics - Comcast Business

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what's next. Powered by the nation's largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation's largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.
Job Summary
The Lead Analyst of Digital Analytics is responsible for driving the strategy, measurement, and performance optimization of Comcast Business's digital ecosystem. This role translates complex behavioral, campaign, and customer data into actionable insights that directly impact revenue growth, customer experience, and marketing effectiveness. Operating at the intersection of marketing, digital product, and data, this role ensures that analytics is tightly aligned to business outcomes-connecting digital engagement, funnel performance, and customer experience to measurable impact.
Job Description
Key Responsibilities:
1. Digital Analytics Strategy & Measurement

• Define and lead the digital analytics initiatives aligned to marketing, CX, and revenue growth objectives
• Establish KPIs, measurement frameworks, and attribution approaches across web, campaigns, and digital journeys
• Ensure consistency in metrics, taxonomy, and reporting standards across teams

2. Insights & Business Impact

• Translate complex datasets into clear, actionable insights and executive-level narratives
• Identify performance drivers across the funnel (traffic → engagement → conversion → retention)
• Quantify business impact and develop recommendations to optimize marketing investment and digital experience

3. Funnel & Customer Journey Analytics

• Analyze end-to-end customer journeys across digital and offline touchpoints
• Identify friction points, drop-offs, and opportunities to improve conversion and customer experience
• Partner with product and marketing teams to prioritize high-impact optimizations

4. Campaign & Cross-Channel Performance

• Measure effectiveness of digital campaigns across channels (web, email, media, etc.)
• Support attribution, segmentation, and audience performance analysis
• Enable a unified view of campaign performance and marketing ROI

5. Analytics Implementation & Data Quality

• Oversee analytics tagging, tracking, and data collection strategies (e.g., Adobe Analytics, CDP, etc.)
• Partner with engineering and product teams to ensure accurate instrumentation and data integrity
• Drive best practices for data governance, QA, and reporting consistency

6. Reporting & Executive Communication

• Deliver recurring reporting and performance updates to senior leadership
• Build dashboards and scorecards that provide clear visibility into digital performance
• Tell compelling data-driven stories that influence strategic decisions

7. Experimentation & Optimization

• Support A/B testing and experimentation strategies to improve digital performance
• Leverage behavioral data, Voice of Customer insights, and analytics to inform test design and prioritization
• Drive continuous optimization across the digital experience

8. Cross-Functional Leadership

• Partner closely with Marketing, Product, CX, IT, and Finance teams
• Serve as a strategic advisor on digital performance and measurement
• Lead and mentor analysts, fostering a high-performing, insight-driven team culture

Additional Responsibilities:

• Present analytical findings through narrative-driven reports and visualizations to executives
• Collaborate with IT and data science teams to enhance data warehousing and business intelligence platforms
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Digital Analytics; Business Insights; Adobe Analytics; Customer Insights; Analytics Strategy; Actionable Insights
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years