Broadcast Marketing Intern
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $30 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!
About the role:
The Broadcast Marketing Team is seeking a summer intern who can assist in expanding key marketing channels to grow awareness and engagement with GoodRx. We are looking for a motivated, curious, engaged, and organized individual to help us strengthen our marketing efforts in TV, Streaming and Audio.
Spanning Linear Television, Streaming Video & Audio, Podcasts, Radio and more, Broadcast Marketing has been key to the growth of the GoodRx business. These mediums allow us to build awareness and generate a deeper understanding about our services. Our summer intern will take on key responsibilities and participate in our team’s efforts to effectively expand our presence in Broadcast media.
Responsibilities:
- Conduct analyses to evaluate Linear, Streaming, and Audio performance
- Assist with development of new broadcast creatives - landing pages, digital banners, produced audio, company presentations, etc.
- Support ongoing team operations - monthly planning, budget pacing, invoicing and more
- Participate in team, agency and attribution partner meetings
- Conduct competitive analysis to examine the state of the Broadcast Marketing environment and inform GoodRx tactics
- Work cross-functionally with other departments to execute marketing campaigns
- Support additional projects and broader marketing initiatives as needed
Skills & qualifications:
- Current University undergraduate studying Marketing, Communication, Business Administration or similar
- Experience or interest in performance marketing, technology, healthcare and the Broadcast space
- Experience using Microsoft Excel (Pivot Tables, VLOOKUPs, etc.) and Google Workspace preferred
- Be organized, adaptable, a quick learner and possess great attention to detail
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.