INTERNET DIRECTOR

Internet Director

Honda of Downtown Los Angeles

Pay Range: $120,000- $180,000

Position Summary

Honda of Downtown Los Angeles is seeking a highly motivated, experienced, and results-driven Internet Director to lead and oversee the dealership's internet sales and Business Development Center (BDC) operations.

The Internet Director is responsible for managing all incoming digital sales opportunities, maximizing lead conversion, increasing appointment volume, improving customer engagement, and driving vehicle sales through internet and digital channels.

The ideal candidate is a strong automotive sales leader with proven experience managing high-volume internet departments, developing BDC teams, implementing effective lead management processes, and consistently delivering measurable results.

Essential Duties and Responsibilities

• Direct and oversee all internet sales and BDC operations.
• Manage incoming leads from the dealership website, third-party providers, manufacturer platforms, phone calls, chat, and other digital sources.
• Develop and execute strategies to maximize lead response times, contact rates, appointment-setting ratios, show rates, and closing percentages.
• Recruit, hire, train, coach, and develop Internet Sales Managers, BDC Managers, and Internet Sales Representatives.
• Establish daily, weekly, and monthly performance goals for the internet department.
• Monitor and manage CRM activity to ensure proper lead assignment, follow-up, documentation, and customer communication.
• Ensure all internet leads receive timely, professional, and consistent follow-up through phone, email, and text communication.
• Develop effective scripts, templates, processes, and follow-up campaigns to increase customer engagement and conversion.
• Work closely with the General Sales Manager, Sales Managers, and Finance Department to ensure a smooth transition from internet appointment to vehicle delivery.
• Monitor department performance through daily reports, dashboards, and key performance indicators.
• Analyze lead sources, marketing effectiveness, cost per lead, conversion rates, and return on advertising investment.
• Partner with dealership leadership and marketing vendors to improve digital marketing performance and lead quality.
• Ensure the department maintains a professional, customer-focused approach throughout the online shopping and buying experience.
• Implement accountability standards and consistent performance evaluations for all internet department employees.
• Ensure compliance with dealership policies, manufacturer standards, and applicable federal, state, and local regulations, including customer communication and privacy requirements.

Qualifications

• Minimum 3 years of automotive internet sales, BDC, or dealership sales management experience preferred.
• Previous experience managing a high-volume automotive internet department preferred.
• Proven track record of improving lead conversion, appointment volume, and sales performance.
• Strong understanding of automotive CRM systems and internet lead management platforms.
• Experience managing third-party leads, website leads, phone opportunities, live chat, and digital retailing platforms.
• Excellent leadership, communication, coaching, and organizational skills.
• Strong analytical abilities with the ability to interpret sales reports and performance metrics.
• Ability to manage multiple priorities in a fast-paced, high-volume dealership environment.
• Strong customer service and relationship-building skills.
• Ability to work flexible dealership hours, including evenings and weekends.

Key Performance Expectations

• Internet department sales volume and overall contribution to dealership sales.
• Lead response time and contact rate.
• Appointment-setting ratio and appointment show rate.
• Internet lead-to-sale conversion percentage.
• Employee productivity and individual performance.
• CRM compliance and follow-up consistency.
• Lead source performance and marketing return on investment.
• Customer satisfaction and online customer experience.
• Achievement of monthly and annual internet department objectives.

Core Competencies

• Digital Sales Leadership
• BDC Management & Development
• Lead Conversion & Appointment Generation
• CRM & Technology Management
• Sales Strategy & Execution
• Performance Analysis & Reporting
• Employee Coaching & Development
• Customer Experience Management
• Accountability & Results Orientation

Work Environment

This position operates in a fast-paced automotive dealership environment and requires frequent interaction with customers, dealership employees, sales management, marketing partners, and third-party vendors. The role requires flexibility to work dealership hours, including evenings and weekends.

Equal Employment Opportunity

Honda of Downtown Los Angeles is an Equal Opportunity Employer. Employment decisions are made without regard to any protected characteristic under applicable federal, state, or local law.