Integrated Marketing Manager - Security

Integrated Marketing Manager Job Description 

Position Summary 

We are looking for a skilled and experienced marketer with a background in B2B technology marketing, who excels in Integrated Marketing strategy, delivering end-to-end plans that include early thought leadership to practical guidance and best practices which reach and engage audiences in a compelling way. You should also have solid business skills to build, define and measure the success of your work, laddering it to company goals and business outcomes. You should live for seeking to understand our customer, what makes them tick, and for building innovative ways to engage and drive momentum with individuals and accounts – leading to perception change, an increase in brand credibility, sales pipeline, and wins. Culturally, you should embrace the benefits of agile marketing, love rapidly iterating on plans, and not be afraid to take risks.  

Core Responsibilities 

• Develop Integrated Marketing plans to support GTM objectives and business goals. Thinking left to right across the customer journey – discover, learn, try, buy and through to deploy, use, and renew as well as top to bottom from the highest altitude of press and analyst coverage to the most specific 1:few customer facing activities. 

• Create compelling customer journeys which convince the customer of the need for F5 for each solution and scenario, clearly defining the why and how of where F5 fits in the modern app/security ecosystem resulting in won opportunities. 

• Partner with product marketers to develop the content portfolio supporting our GTM, Solutions, and Use Case-based plans and programs with messaging, thought leadership, reasons to consider, reference architectures, and customer scenarios for F5 solutions in public and private cloud environments. 

• Examine the performance of the end-to-end plan and content and drive the team to optimize for the greatest business impact, working closely with teammates and other marketing partners. 

• Analyze reporting to articulate team success through KPIs, metrics, and other performance data. 

• Understand and can get hands-on to investigate multi-channel customer engagement for trends and interesting moments which inform and refine new and existing plans, programs and execution. 

Collaboration 

• Work closely with Product Marketing, Regional Demand Centers, and other experts within F5 to understand the technical capabilities of the F5 portfolio and market needs. 

• Work closely across corporate and field marketing to create a connected GTM strategy, taking feedback into consideration for the best customer experience and business outcome. 

• Package the go to market strategy into a consumable, actionable format for reference of anyone in F5. 

Experience 

Personal Knowledge, Skills and Abilities 

• Ability to skill-up on technology -- understand the solutions, players, offerings and competitors in the ecosystem of security/cybersecurity, application delivery, specifically with knowledge of Security, Security/Cloud Architect, and CISO personas. 

• Demonstrable passion for technology and innovation, keeping up with the latest trends and advances. 

• Natural listener and storyteller that knows how to identify story angles and develop them into strong pitches. 

• Strong collaborator with excellent EQ skills in larger business environments 

• Proven ability to build, support and manage resources across multiple cross-functional teams to execute high impact marketing. 

• Excellent communication, presentation, project management and critical thinking skills. 

• Ability to operate with a high level of energy, commitment, and enthusiasm to take on a complex, challenging role in a dynamic, fast-paced organization. 

• Strong organizational, multi-tasking, and time-management skills. 

Qualifications  

• Bachelor’s degree in Marketing, Communications, Business or related   
  7+ years of relevant marketing experience  

• 4+ years of B2B Technology marketing (Cybersecurity experience preferred) 

Physical Demands and Work Environment  

• Duties are performed in a normal office environment while sitting at a desk or computer table.   

• Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.  

• Duties may require being on call periodically or working outside normal working hours (evenings and weekends).  

• Job may be performed on-site at a customer facility or data center, or in an office environment sitting at a desk or computer table.  

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