Influencer Strategist

Riot Games is looking for a Global Influencer Strategist to lead creator strategy for Riftbound, Riot’s physical trading card game.

In this role, you will develop and execute influencer programs that introduce players to Riftbound, deepen relationships with creators, and support product, publishing, organized play, and community goals. You will work across gaming, tabletop, TCG, collecting, lifestyle, and entertainment creator communities to build programs that feel authentic to creators and valuable to players.

You will independently own Riftbound’s global influencer strategy, guide regional execution, represent creator needs in product and campaign planning, and develop scalable programs that support Riftbound’s long-term growth.

You will report to the Editor-in-Chief, Riftbound Publishing team. 

• Develop and own the global influencer strategy for Riftbound in support of product and publishing priorities.
• Build creator programs across launches, product releases, organized-play moments, live events, and ongoing community engagement.
• Partner with Brand, Community, Social, PR, Creative, Organized Play, Events, Commercial, and Product teams to integrate creators into campaign planning.
• Identify and develop relationships with creators across TCG, tabletop, gaming, collecting, lifestyle, and adjacent communities.
• Create a balanced portfolio of scaled programs and bespoke creator partnerships.
• Represent creator needs and expectations in product development, campaign planning, and live-service discussions.
• Develop creator briefs, engagement models, toolkits, and guidance that can be adapted by regional teams.
• Partner with regional influencer teams to localize global strategy and maintain consistency across markets.
• Manage creator relationships, agency partnerships, contracting, onboarding, and campaign execution.
• Establish campaign goals and performance metrics, analyze results, and recommend improvements.
• Monitor creator sentiment, platform trends, industry developments, and emerging opportunities.
• Lead escalation and issue-resolution processes involving creators, agencies, or campaign execution.
• Serve as a craft partner to regional influencer managers and share best practices across the influencer community.

• 6-8 years of experience in influencer marketing, creator partnerships, talent management, or a related field.
• Experience independently developing and executing influencer strategies from planning through measurement.
• Experience working directly with creators, streamers, talent representatives, and agencies.
• Strong understanding of creator needs, content development, and the creator lifecycle.
• Experience leading cross-functional campaigns involving multiple internal teams and external partners.
• Knowledge of major social, video, and livestreaming platforms and their role in creator strategy.
• Experience developing campaign goals, performance metrics, reporting, and strategic recommendations.
• Strong project-management, communication, and stakeholder-management skills.
• Ability to operate independently and make decisions in ambiguous or evolving situations.
• Ability to travel domestically and internationally as required.

• Familiarity with Riftbound: the League of Legends trading card game.
• Experience in trading card games, tabletop games, collectibles, hobby products, or organized play.
• Knowledge of TCG and tabletop creators across North America and international markets.
• Knowledge of Esports and Riot creators across North America and international markets.
• Experience launching a new game, product, or entertainment brand.
• Experience developing global programs that are localized for regional audiences.
• Experience working with physical products, product seeding, or creator education programs.
• Familiarity with co-streaming, live events, tournaments, and creator broadcast programs.
• Experience managing agencies, vendors, budgets, and contracting workflows.
• Personal interest in trading card games and creator communities.

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

• Safeguarding confidential and sensitive Company data
• Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
• Accessing Company assets, secure digital systems, and networks
• Ensuring a safe interactive environment for players and other Rioters

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.