Influencer Relations Associate

Responsibilities

Influencer Seeding & Gifting (Primary Focus): Own the end-to-end execution of product seeding campaigns. Identify, pitch, and fulfill gifting requests for micro, macro, and celebrity influencers to secure organic coverage and high-quality user-generated content (UGC)

Social Commerce & Affiliate Management: Actively recruit and manage creators through the TikTok Affiliate program (TikTok Shop) to drive commission-based sales and increase product visibility on the FYP

Relationship Management: Source, vet, and build an active roster of diverse influencers, content creators, and stylists that align with the distinct identities of our brand portfolio (from streetwear legacy like Von Dutch to Allbirds)

E-commerce & ROI Alignment: Track, measure, and analyze the success of gifting, affiliate, and platform campaigns using e-commerce metrics (affiliate links, TikTok Shop sales, promo codes, reach, engagement, and conversion rates)

Logistics & Inventory Management: Oversee the day-to-day operations of gifting inventory, tracking outbound shipments, and ensuring a premium unboxing experience for talent

Collaboration: Partner closely with internal social media, paid media, and e-commerce teams to ensure influencer content seamlessly integrates into our digital marketing funnels

 

Qualifications

Experience: 1–2 years of dedicated experience in Influencer Marketing, Social Commerce, or Digital Public Relations, specifically within the fashion apparel, footwear, or e-commerce industries

Affiliate & Tech Savvy: Proven familiarity with running campaigns via creator marketplaces like TRYBE and managing partnerships within the TikTok Affiliate / TikTok Shop ecosystem, META Strategies and "WHITE LISTING"

E-Commerce Alignment: Strong understanding of how influencer marketing integrates with DTC platforms

Communication Skills: Excellent written and verbal communication. You know how to craft a compelling, personalized pitch email or social DM that catches a creator’s or agent's attention

Organizational Skills: Exceptionally organized with the ability to manage high volumes of inventory, creator communication, and campaign tracking across multiple distinct brands simultaneously