The Influencer Marketing Manager will develop and manage creator partnerships to enhance Open's brand presence and subscriber growth while analyzing campaign performance for optimizations.
About Open
Present, together.
Our mission is two simple words. Open is a modern studio designing a new way to practice wellbeing. We combine our hybrid methodology with a social and engaging platform to make mindfulness achievable for all. We engage the senses with music, sound, breath, and movement to create inspiring and meaningful shared experiences on and offline. We are design oriented, inspired by art, and promote the power of the direct experience. We envision a world where everyone, everywhere, Opens everyday. Based in Venice, our team is committed to creating a driven and diverse company with ambitious people from a wide range of backgrounds. We are looking for people with a strong sense for exceptional products, a keen eye for detail, and an aptitude for learning new technologies. Most importantly, we’re looking for people who are enthusiastic about working with a dynamic group of people to build the future of wellness. We're currently focused on streaming immersive classes through our digital platform from our studios in San Francisco and Venice to a growing global audience. Open is supported by Founders Fund (Keith Rabois), Susa, LVMH (Miyuki Matsumoto), Coatue (Arielle Zuckerberg), Slow, SV Angel, Maveron, Jack Dorsey, Adrian Aoun, Ben Rubin (Houseparty), and more.
Role Description
We’re looking for an Influencer Marketing Manager to own and scale our creator partnerships from strategy to execution. This role sits at the intersection of brand, performance, and culture. You will build relationships with creators who genuinely align with our values, while driving measurable business impact and expanding Open’s subscriber base.
You’ll have full ownership of our influencer ecosystem – including paid partnerships, UGC, gifting, and long-term creator relationships. You will source and manage creators, develop scalable UGC pipelines, and build long-term partner relationships. You’ll maintain a constant pulse on new platforms, emerging creators, and cultural trends, translating what’s resonating into high-performing content and partnerships. This role will work closely with performance marketing, content, and leadership teams to ensure influencer initiatives ladder directly into monthly growth goals. You will be responsible for testing, optimizing, and scaling what works while continuously refining strategy to create a well-rounded partner program.
What You'll Do
- Own influencer marketing strategy from beginning to end – executing all influencer campaigns from sourcing, outreach, negotiations, briefing, execution, and reporting.
- Manage and scale the Open Ambassador program.
- Identify emerging creators and highly engaged micro influencers to hit monthly growth metrics.
- Optimize existing partner performance while expanding into new, untapped cohorts.
- Work with leadership and finance to ensure the program is meeting monthly channel goals for acquistion & efficiency.
- Build a diverse partner network to expand acquisition and awareness for Open app & studio.
- Collaborate cross-functionally with Content & Paid teams to build best in class partner briefs for monthly campaigns.
- Track and analyze campaign performance to identify growth opportunities.
- Keep a pulse on emerging platforms, best in class creative, and new content styles to ensure Open’s influencer program remains unique, efficient, and ahead of the latest social media trends.
What You'll Bring
- 5+ years influencer, affiliate experience driving profitable customer acquisition and managing large budgets.
- Proven success executing influencer campaigns that contribute to full-funnel performance.
- Strong written and verbal communication skills.
- Mastery in storytelling using the tools of data, insights, and calculated intuition.
- A dynamic approach to problem solving and the ability to toggle between creative and analytical mindset.
- Attention to detail and craftsmanship while also considerate of deadlines, constraints, and the big picture.
- Exceptional project management experience.
- Agile thinker who can navigate ambiguity.
- Self sufficient, proactive, motivated, and collaborative.
- Passionate about humanities, wellness, and culture.
- Experience in a fast-paced, performance-oriented environment.
Benefits
- Medical, dental, vision
- Competitive pay
- Complimentary Open classes
We welcome people from all backgrounds who want to build a future with more presence.
Top Skills
Performance Marketing
Social Media Platforms
Ugc
Open (o-p-e-n.com) Los Angeles, California, USA Office
Los Angeles, California, United States
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