Influencer Marketing Manager

In this role, you will:

• Manage campaigns and projects end-to-end—from strategic planning through execution—overseeing creative ideation and approvals, asset development and delivery, stakeholder feedback, and timely completion of all campaign milestones.
• Lead the organic and paid influencer social content strategy to cultivate conversation and generate earned media around the Tinder brand and key initiatives.
• Actively cultivate relationships with on-brand influencers and industry contacts, enhancing and diversifying the Tinder influencer community.
• Assist in the development and management of Influencer Marketing budgets, ensuring alignment with strategic plans within the US.
• Oversee external agencies to ensure Tinder delivers best-in-class influencer campaigns, from creative production to audience engagement.
• Act as a key point of contact for influencer partners, managing day-to-day communications, relationship development, and fulfillment of partnership obligations.
• Be a collaborative and engaged cross-functional partner—working closely with teams including Marketing, Comms/PR, Creative, Media,, and Legal.
• Develop and deliver campaign presentations and regular updates that clearly communicate status, insights, and performance to stakeholders across the organization.
• Identify and pitch new opportunities to strengthen our influencer and celebrity collaborations—ensuring we maximize value and impact through authentic engagement with their fanbases.
• Regularly evaluate campaign performance, applying a strong understanding of social and performance metrics to generate postmortem reports and guide strategic optimizations for future efforts.

You’ll need:

• 5+ years of experience across influencer marketing, social media marketing, and talent relations
• Demonstrated experience sourcing, outreach, reviewing, negotiating, and managing influencer and talent contracts, ensuring compliance with legal, brand, and campaign requirements.
• A proven and deep understanding of the social media landscape, platform standard methodologies and consumer behaviors
• Excellent judgment and partner management when working with influencers, celebrities, their representation (agents, managers, publicists) and internal stakeholders
• Vast knowledge of influencer marketing including trends in the evolving business environment and the data and social metrics needed to demonstrate campaign success
• Great time management skills, organization skills, verbal and written communication skills
• Strong attention to detail, ability to switch between creative projects and analytical/strategic projects with ease
• Track record of consistently measuring important metrics and KPIs against broader business objectives; understands how to leverage data to uncover new opportunities and insights
• Strong negotiation skills

Nice to have:

• Experience with media amplification strategies to support influencer content 
• Experience working on social media asset production, commercial and digital production shoots, marketing partnerships, and events

You'll enjoy:

• Unlimited PTO (with no waiting period), 10 annual Wellness Days
• Time off to volunteer and charitable donations matching 
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
• Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
• Free subscription to Tinder Gold