Influencer Manager, freelance

INNOCEAN USA, a full-service advertising agency located in sunny Huntington Beach, CA, is seeking a freelance Influencer Manager to join our Hyundai team.

We are a hybrid workplace, x3 days week in-office. Candidates must be local to SoCal.

This role is built for a connector, dealmaker, and relationship‑driven talent leader who knows how to turn partnerships into impact. From day one, you’ll own talent strategy, deals, and creator relationships—collaborating across the agency to develop bold, culturally relevant campaigns that move client brands forward. This role is for someone equally passionate about people, storytelling, and execution.

DUTIES AND RESPONSIBILITIES:

Influencer Strategy & Planning

• Develop and execute influencer marketing strategies aligned with Hyundai brand pillars, launches, and cultural moments
• Identify and vet creators across tiers (macro, micro, emerging) with an emphasis on cultural relevance, diversity, and brand alignment
• Build and maintain a robust influencer ecosystem spanning lifestyle, automotive, tech, and design

Campaign Management

• Own end-to-end execution of influencer campaigns—from briefing and contracting to content delivery and reporting
• Lead always-on and tentpole campaigns (vehicle launches, partnerships, experiential moments)
• Collaborate with creative, social, and media teams to ensure integrated campaign delivery

Content & Creative Oversight

• Partner with creators to develop authentic, high-performing content that balances brand storytelling with platform-native execution
• Provide clear creative direction while allowing for creator-led storytelling
• Ensure all content aligns with Hyundai brand standards and positioning

Performance & Analytics

• Track, analyze, and optimize influencer performance using key KPIs (engagement, reach, CPM, conversions, brand lift)
• Translate data into actionable insights and recommendations for future campaigns
• Partner with paid media teams on boosting, whitelisting, and “spark” strategies to maximize content performance

Partnerships & Relationship Management

• Build strong relationships with creators, talent managers, and influencer agencies
• Negotiate contracts, deliverables, and usage rights
• Stay ahead of industry trends, platform updates, and emerging creator opportunities

QUALIFICATIONS:

• 3–5 years of experience in influencer marketing, social media, or creator partnerships
• Proven track record managing successful influencer campaigns end-to-end
• Strong understanding of social platforms (Instagram, TikTok, YouTube) and creator economy trends
• Experience working with paid media amplification (boosting, whitelisting, dark posting)
• Excellent project management and communication skills
• Ability to balance creative storytelling with performance-driven outcomes
• Experience in automotive, or lifestyle brands is a strong plus

Key Competencies

• Cultural fluency and trend awareness
• Strategic thinking with a test-and-learn mindset
• Strong creative judgment and storytelling instincts
• Analytical rigor and comfort with performance metrics
• Relationship-building and negotiation skills

BENEFITS:

• Access to our health benefits
• 401k match
• Paid sick days
• On-site Barista
• Beautiful campus across from the Pacific Ocean  

Salary range: $85,000 to $100,000

Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills. 

Who are we? We are a global brand growth company, independent in spirit, built on one belief: if it doesn’t move people, it won’t move business. So, we go where others don’t. Deep inside human life. Closer to what people think, feel, value, and do. We’ve built the tools and methods to get there and stay there. The closeness is our advantage. That’s where momentum and growth live.