Head of Sales Enablement

Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.

We are a global technology company co-headquartered in Toronto and San Francisco, with key offices in London, New York City, Montreal, Seoul, Germany and Paris. Join us!

The Head of Sales Enablement will spearhead the creation and execution of a world-class enablement strategy, ensuring our sales team is equipped to win in complex, high-stakes deals. This role demands a strategic thinker who can build processes, tools, and training programs that drive measurable revenue impact.

Key Responsibilities:

• Design and launch a sales enablement function, including strategy, frameworks, and team structure.

• Develop a multi-year roadmap aligned with Cohere’s revenue and product evolution, ensuring enablement scales with the business.

• Create and curate high-impact resources (e.g., playbooks, battle cards, demo scripts, and certification programs) tailored to Cohere’s AI/ML solutions.

• Partner with product, marketing, and sales leadership to embed enablement into every stage of the sales lifecycle.

• Establish KPIs (e.g., win rates, sales cycle efficiency) and use analytics to refine enablement initiatives and prove ROI.

• Recruit, mentor, and lead a high-performing enablement team, fostering a culture of continuous improvement.

• Oversee enablement tools (e.g., CRM, learning platforms) and budget allocation to maximize efficiency.

Qualifications:

• 10+ years of experience leading sales enablement, with a proven track record of building and scaling functions in fast-growing tech companies.

• Ability to design long-term enablement strategies that align with business goals and market shifts.

• Mastery of enterprise sales methodologies (e.g., MEDDIC, Challenger Sale) and CRM systems (e.g., Salesforce).

• Experience building teams and influencing executives in a revenue-driven environment.

• Demonstrated success in developing and deploying sales training programs and collateral that drive results.

• Proficiency in data analysis, reporting, and using insights to optimize enablement efforts.

• Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.

Nice to Have:

• Experience in AI/ML or enterprise software sales.

• Certification in sales enablement or instructional design.

• Familiarity with scaling enablement in hyper-growth environments.

• Cohere is remote-friendly. We have offices in Toronto, San Francisco, New York City, London, Paris, Montreal, and more coming soon.

• For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.

• For those not near an office: a co-working benefit so you can work alongside others in your city.

If any of the above doesn’t line up exactly with your experience, we still encourage you to apply.

We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.