The Head of Revenue Marketing will lead demand generation and marketing operations, develop multi-channel strategies, and manage a marketing team to drive sales growth.
At Weights & Biases our mission is to build the best tools for AI developers. Since founding and building the first experiment tracking product, the company has expanded its solution into an AI developer platform with two products - W&B Models for teams building and training AI models and W&B Weave for teams building AI agentic applications. The Weights & Biases AI developer platform has been used by over 1 million developers and serves a high-quality customer base of over 1500 paying customers including over 30 foundation model builders.
In May 2025, we were acquired by CoreWeave, the AI Hyperscaler, to continue building the AI Cloud Platform together so our customers can develop, deploy, and iterate AI faster.
As the Head of Revenue Marketing, you will report to the VP of Revenue who leads the global organization serving customers in the North America, Europe, and Asia Pacific regions. You will be responsible for building and managing the demand generation, event marketing, field marketing, digital marketing, and marketing operations functions. The role will own the demand generation strategy and execution to create the requisite pipeline for the global Weights & Biases revenue team to meet the financial targets of the business.
Responsibilities
- Develop and implement a multi-channel demand generation strategy that drives growth in qualified opportunities and pipeline within our Target Account List.
- Support sales teams in North America, Europe, and Asia Pacific regions
- Leverage data and analytics to monitor performance, optimize campaigns, evaluate channel performance, and allocate and reallocate budget to maximize growth objectives
- Partner with Product Marketing to design and implement compelling campaigns and messaging targeting the buyer personas in our Target Account List
- Partner with Sales to develop and execute integrated ABM campaigns focused on the shared Target Account List
- Partner with Data Science to identify and improve data collection and instrumentation approaches to improve the Lead-to-Opp funnel conversion
- Partner with Revenue Operations to ensure data integrity, funnel definitions, and performance metrics are aligned across the revenue engine to enable predictable pipeline creation and accurate attribution
- Partner with SDR leader and team for strong alignment around campaign execution, lead handoff, and feedback loops to increase conversion from MQL to SQL
- Experiment with new channels and new content to reach and engage new buyers
- Hire, manage, and coach a team of Demand Generation, Marketing Ops, and Event & Field Marketers to create a high-performing team
Requirements
- 10+ years of experience in B2B demand generation within the software industry
- 5+ years of progressive management experience, with experience building and leading a team of 10+ Marketing and MOps professionals
- Experienced managing a $5M-10M program budget and delivering $50-100M in New Business Pipeline
- Experience marketing a technical product to engineers, engineering managers, and technology executives
- Experience supporting Enterprise and PLG GTM motions.
- Experience supporting sales teams in North America, EMEA, and APAC
- Outstanding references from previous sales leaders you have partnered with to create new business pipeline
- Experience in a scale up environment where the business has grown from $50M to $500M ARR
- Curiosity and a willingness to learn about how AI developers train AI models and develop AI applications
- Fluency in Marketo and Salesforce
- Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus.
- Location: preference for the San Francisco Bay Area, but will consider remote candidates anywhere within the 48 contiguous U.S. states
Our Benefits
- 🏝️ Flexible time off
- 🩺 Medical, Dental, and Vision for employees and Family Coverage
- 🏠 Remote first culture with in-office flexibility in San Francisco
- 💵 Home office budget with a new high-powered laptop
- 🥇 Truly competitive salary and equity
- 🚼 12 weeks of Parental leave (U.S. specific)
- 📈 401(k) (U.S. specific)
- Supplemental benefits may be available depending on your location
- Explore benefits by country
We encourage you to apply even if your experience doesn't perfectly align with the job description as we seek out diverse and creative perspectives. Team members who love to learn and collaborate in an inclusive environment will flourish with us. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need additional accommodations to feel comfortable during your interview process, reach out at [email protected].
#LI-Remote
Top Skills
Marketo
Salesforce
Similar Jobs
Cybersecurity
Lead global revenue marketing efforts to enhance pipeline generation, team performance, and operational efficiency while aligning with sales and product marketing.
Top Skills:
AbmB2B MarketingCybersecurityMarketing OperationsMarketing Technology StackMetrics-Driven Marketing
Big Data • Transportation • Analytics • Big Data Analytics
The Senior Product Manager will oversee the Data Management Platform, develop product strategy, prioritize tasks, and collaborate with stakeholders to maximize customer value.
Top Skills:
Agile DevelopmentData Visualization ToolsPower BIQuicksightTableau
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
As a Database Specialist, you will support federal customers by troubleshooting database performance issues, optimizing queries, and working on automation tools in a fast-paced environment.
Top Skills:
AnsibleApacheJavaJdbcMariadbPostgresPythonRhelRubyTomcatWebsphere
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
