Head of Marketing

The foundation of the modern global economy is built on a dense network of counterparty trust and risk. In the past 50 years, companies have evolved from relying on a couple of wholesalers and vendors, to utilizing 100+ SaaS vendors, contract partners, and cloud providers. Since each counterparty has their own idiosyncratic internal processes and risk profiles, businesses end up spending millions of dollars and countless man-hours conducting due diligence.
Coverbase’s mission is to streamline this business-to-business assessment, reducing human toil, and allowing organizations to work together safely and reliably. We employ modern AI techniques to organize vast amounts of unstructured data and compare them against policies to identify key risks to the business.
We serve customers across Fortune 500 companies in insurance, higher education, and finance — including five of the top 25 banks in the US.

Our proven leadership team brings deep experience:

• Clarence (CEO): Co-founder & former CTO of Unit21, a Series C fraud detection company that has raised ~$92M.

• Kao (CTO): Previously led the Stripe engineering team that launched Banking-as-a-Service.
  

We’ve raised $20M from world-class investors and our team of 20 have built important products at Google, Mapbox and Waymo.

Half of enterprise breaches originate from third parties. Companies spend enormously on internal security and then rely on self-attested questionnaires to manage the vendors who actually handle their data. The entire TPRM industry is built around these questionnaires that are high-friction, low-trust artifacts that nobody trusts but everybody sends.

Coverbase started from first principles. Skip the questionnaires. Define the controls you need vendors to meet. Let AI agents gather evidence independently and validate against those controls directly. It’s a system that works the way a rigorous analyst would, only in hours instead of weeks.

We believe procurement itself is being redefined. For banks, insurance carriers, healthcare systems, and large technology companies, procurement isn’t about getting a better price, it's about understanding the moment a vendor crosses into “risky” so the organization can take action immediately. These companies are our customers today. Our thesis is that every company defines procurement this way eventually.

The product has strong market fit and a growing base of recognizable enterprise customers who are expanding. This is the first in-house marketing hire. You’re building the function.

You report to CEO Clarence Chio, a technical founder with deep security roots and real credibility with buyers. Your job is to take a founder who commands respect in the room and build the machine that puts him in a thousand rooms at once.

The GTM org is new, staffed with experienced AEs, an SDR team, and a fractional CRO. You’ll also have Market/Model as an external marketing partner handling RevOps, digital execution, and exec-level strategic mentorship. Messaging, positioning, case studies, and active campaigns are already in place. You’re scaling an existing system, not starting one from scratch.

• Demand generation. Build the pipeline engine across paid, organic, content, events, and partnerships.

• Product marketing. Own the narrative as the product expands from TPRM into broader risk-first procurement. Anchor every campaign in a story only Coverbase can tell.

• Competitive positioning. Incumbents are copying our language. New entrants are mimicking our positioning. Own the category.

• Brand and content. Build a voice that risk and procurement practitioners at regulated enterprises actually pay attention to. Turn customer champions into a systematic advocacy program.

• Team. Build from one. Earn the right to hire by proving what works.

You’ve marketed to security, GRC, compliance, risk, or procurement buyers at regulated enterprises. You understand why these buyers think differently and you don’t need a glossary to have the conversation. You’ve been a senior PMM who felt the pull to own the whole function, or you’ve already done a tour as first marketing hire at a Series A/B and know what it takes.

• Built demand gen selling high-ACV deals into regulated or security-conscious enterprises.

• Written positioning that sales actually uses, built from real buyer conversations.

• Are familiar with the tools and channels to run them in a pinch, or manage teams of specialists.

• Think in pipeline, not impressions.

• Can write. Clear, direct, no jargon.

• Comfortable being wrong fast.

• Strong product addressing a latent market demand: Our AI-driven platform is transforming third-party risk management (TPRM) for top-tier financial institutions. Customers describe it as “revolutionary” and “a joy to work with,” and we’re just getting started.

Here’s what some of our customers had to say about our product, unprompted:

• “This is a revolutionary product… Coverbase is the single biggest step forward in TPRM he’s seen in his career”

• “You’re flipping the entire program upside down, we completed the risk assessment in 1.5 days… would otherwise have taken at least 3 weeks”

• “Love how responsive you are, it’s been a joy to work with you guys.”

• Early-Stage Impact: This is a rare opportunity to shape the trajectory of a company at the forefront of AI innovation. Your work will directly influence our success and define how we grow.

• Collaborative Team: Join a tight-knit, mission-driven team that values kindness, creativity, and curiosity as much as expertise. You’ll work closely with the founders and an exceptional group of engineers.

What we offer

• Competitive compensation with an OTE of $220K - $280K.

• Meaningful founding team equity.

• Health insurance (100% employee / 80% dependents).

• 21 days PTO.

• In-person gatherings within the U.S. (travel covered) every 3-5 months. We’ll give plenty of notice for it, and cover flights and accommodation. We expect you to attend!

• 401(k) with 4% matching.

Location: San Francisco, Hybrid
Reports to: CEO, Co-Founder

Coverbase Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.