Head of Marketing

What you will do

You are accountable for translating service line strategy into Marketing priorities and ensuring the disciplined execution of Marketing planning, campaign activation, and Marketing operations practices. You serve as a strategic practitioner and trusted thought partner to the Service Line President and their executive leadership team, while also ensuring high-quality day-to-day marketing execution. You operate as a critical connector between the Service Line and Trilliad’s Marketing Centers of Service (Brand Strategy, Digital Marketing, and Marketing Operations), shaping how global marketing practices are designed, deployed, and continuously improved. This role combines strategic vision with hands-on leadership to position the Service Line as a market leader, generate demand, and strengthen brand presence across all channels.

Which means that on a day-to-day basis, you will:

• Act as the primary Marketing lead for the Service Line, providing both strategic counsel and hands-on support across the Marketing function, grounded in The Trilliad Agreement and how we show up for each other and our clients, using the Leadership Principles.
• Translate Service Line strategy and operating priorities into clear Marketing strategy, execution, and results.
• Serve as a core member of the Service Line executive leadership team, acting as a strategic advisor to the Service Line President on all Marketing-related matters.
• Lead a team of Marketers within the Service Line
• Develop and own the end-to-end Marketing strategy aligned with Service Line business objectives.
• Define KPIs and ensure Service Line Marketing initiatives deliver measurable impact on pipeline and revenue.
• Oversee the planning and execution of integrated Service Line Marketing campaigns across digital, social, and offline channels.
• Manage Service Line Marketing operations, ensuring efficiency, scalability, and data-driven decision-making.
• Partner with internal teams and external agencies to deliver high-quality creative assets and campaigns.
• Partner with the other Service Line Heads of Marketing to identify synergies, and opportunities to connect Marketing messaging and initiatives.
• Drive content strategy including blogs, articles, whitepapers, and thought leadership pieces to position the Service Line as an industry authority.
• Ensure consistent brand messaging across all platforms and touchpoints.
• Lead demand generation programs including events, webinars, content syndication, paid social, organic social, Account-Based Marketing (ABM) for the Service Line.
• Optimize Service Line lead generation and nurturing processes to accelerate pipeline growth.
• Oversee creative development for campaigns, ensuring alignment with brand guidelines and audience engagement.
• Innovate marketing approaches to differentiate the Service Line in competitive markets.
• Manage the Marketing budget for the Service Line, including monthly reporting.
• Manage and share Marketing dashboards and reports, showing monthly status.
• As this role shifts to that of a Marketing Business Partner, you will support the transition to a centralized Marketing function, and be a key partner in developing the systems and processes required to execute the Marketing activities within the Service Line.

How you’ll do it

Because how we do things matters just as much as what we do at Trilliad, our Leadership Principles should act as a compass directing the everyday behavior of every teammate across the organization:

• Growth Obsessed. For our business, our clients, and our Selves. 
• Business is Personal. Cultivate relationships. Make space for connection. Care about each other.
• Strategy Without Execution Is Just Dreaming .Hope is not a strategy. Vision matters—so does execution.
• Be One Team. No lone wolves. Have each other’s back and help each other out. 
• Raise The Bar. Good is the enemy of great. Better never stops. Be a Difference-Maker.
• Confusion Is a Choice. Stay curious—Seek to understand. Share context—seek to be understood.
• The Journey Matters. Meaningful work takes time. Be patient. Think: the next 90 days and the next 10 years.
• Create Client Value. Become irreplaceable.
• Lighten-Up. Humor and laughter deepen bonds. 
• Tighten-Up. Focus, discipline, and rigor count. 
• You Have the Ball. Be accountable. Take action. Go the distance. 
• Run Towards Problems. We don’t sweep things under the rug. Symptoms signal deeper causes. Find the root. 
• Have the Hard Conversation. Be direct and empathetic. Speak the truth, kindly. Feedback is a gift.
• Celebrate Results. Make recognizing greatness a habit.
• Think “We” Not “Me.” Prioritize what’s best for the business, the team, and the journey.

What you’ll bring – skills

(i.e., the critical things you need to be proficient at in order to perform the role to expectations)

• Active Listening
• Commercially Astute
• Data-Driven Decision Making
• Dealing with Ambiguity
• Content Creation
• Creativity and Innovation
• Critical Thinking
• Data Analysis
• Executive Presence
• Eye for Detail
• Influencing and Persuasion
• Insight Creation
• Marketing Automation Tools (including SEO, SEM, Paid Media)
• Marketing Campaign Optimization
• Marketing Campaign Performance Analysis
• Organized
• People Management
• Presentation Skills
• Problem-solving
• Process-Oriented
• Project Management
• Solutions-Oriented
• Stakeholder Management
• Strategic Thinking
• Storytelling for thought leadership, campaigns, and executive narratives
• Upwards Management

What you’ll bring – knowledge

(i.e., the critical things you need to know in order or perform the role to expectations)

• Market trends, customer insights, and competitive positioning
• Integrated marketing campaigns, including:
  • Account-Based Marketing (ABM)
  • Paid and organic social
  • Events and webinars
  • Content development and content syndication
• SEO, SEM, paid media, and marketing automation tools
• Marketing performance measurement and analytics

What you’ll bring - experience

(i.e., the critical prior experience you must have in order to perform the role to expectations).

• 15+ years of progressive marketing experience.
• 10+ years of managing and leading others.
• Track record of building and executing Marketing strategies that drive business growth.
• Expertise in digital marketing, content strategy, demand generation, and ABM.

The Trilliad Agreement

If you want to be part of building a truly great growth company—and if you want to help cultivate a culture that is differentiated and that creates value for customers and colleagues alike—then you might be a fit for Trilliad.

Accepting that invitation means more than bringing your skills, knowledge, and experience to bear in your role. It also means working in alignment with our Leadership Principles, which guide how we show-up for each other, our customers, and the work. Because at Trilliad how we do things matters just as much as what we do.

When you show up in this way—bringing your best and living our Leadership Principles—you can expect Trilliad to uphold its side of The Trilliad Agreement: a workplace in which we grow, connect, and thrive.

A workplace where we grow

• You’ll stretch your skills and shape your career through work that pushes boundaries and raises the bar.
• You’ll have access to world-class training and development.
• You’ll have the clarity and tools to deliver results that matter.

A workplace where we connect

• You’ll be guided by leaders who are worth following.
• You’ll build relationships that go beyond the job.
• You’ll be invited to offer thoughtful feedback, and when you do your voice will be heard.

A workplace where we thrive

• Great results will be recognized and celebrated.
• You’ll work in an environment with teammates who have your back.
• You’ll receive competitive pay and benefits that recognize your impact and support you inside and outside of work.