Head of Marketing Performance

At Iron Mountain we know that work, when done well, makes a positive impact for our customers, our employees, and our planet. That’s why we need smart, committed people to join us. Whether you’re looking to start your career or make a change, talk to us and see how you can elevate the power of your work at Iron Mountain.

We provide expert, sustainable solutions in records and information management, digital transformation services, data centers, asset lifecycle management, and fine art storage, handling, and logistics. We proudly partner every day with our 225,000 customers around the world to preserve their invaluable artifacts, extract more from their inventory, and protect their data privacy in innovative and socially responsible ways. 

Are you curious about being part of our growth stor​y while evolving your skills in a culture that will welcome your unique contributions? If so, let's start the conversation.

We are seeking a high-caliber Fractional CMO to architect and execute the marketing strategy, aligned to our B2C growth engine. This is not a "reporting and oversight" role. We need a strategic thinker that will profitably grow revenue by being deeply rooted in performance marketing and integrating digital and non-digital channels into a cohesive acquisition strategy.

The ideal candidate has a proven track record of scaling e-commerce brands by moving beyond standard "best practices" to build unique, data-driven systems for customer acquisition, conversion, and retention.

1. Growth & Acquisition Strategy

• Performance Marketing Leadership: Direct the strategy for paid social, search, and programmatic channels. You won't just look at dashboards; you will direct the testing methodology, creative direction, and capital allocation.

• Omnichannel Expansion: Identify and launch "non-digital" or non-traditional acquisition channels (e.g., direct mail, out-of-home, community partnerships, or experiential marketing) to diversify the mix and lower blended Customer Acquisition Cost (CAC).

• Web and AI Optimization (AIO): Drive organic growth by implementing advanced search and AI optimization strategies, ensuring content is discoverable and authoritative across traditional search engines and emerging AI-driven discovery platforms.

• AIO-Driven Content Strategy: Develop and execute a comprehensive content strategy that aligns high-quality storytelling with AIO principles, optimizing technical structure and semantic relevance to maximize visibility in AI chat interfaces and LLM responses.

• Funnel Optimization: Audit and refine the end-to-end customer journey—from the first touchpoint to the "Buy" button—to maximize conversion rate optimization (CRO) and average order value (AOV).

2. Financial & Data Accountability

• Revenue Driver: Achieve revenue growth (reservation targets) by 25% in 1H. 

• Unit Economics Mastery: Own the relationship between LTV (Lifetime Value) and CAC. Ensure the business is scaling profitably, not just chasing top-line revenue.

• Attribution & Modeling: Move beyond Last-Click attribution to build a sophisticated understanding of how various channels (digital and offline) assist in the conversion path.

3. Brand & Creative Direction

• High-Performance Creative: Work with creative teams to ensure brand messaging is consistent while being ruthlessly optimized for performance and click-through rates.

• Market Positioning: Refine our value proposition and create messaging that positions us to win in a crowded B2C landscape.

• 7+ Years in B2C E-commerce: You have sat in a leadership seat for an e-commerce brand that has scaled significantly ($10M+ ARR preferred).

• The "Builder" Mentality: You have a history of building performance marketing systems from scratch, not just managing large legacy agencies.

• Multi-Channel Expertise: Proven experience using both digital (Meta, Google, TikTok) and non-digital channels to drive measurable ROI.

• Analytical Rigor: You are "dangerous" with data. You can translate complex data into actionable pivots for the leadership team.

• Fractional Experience: Familiarity with the fractional model—the ability to provide high-level strategic direction while staying efficient and focused on high-impact wins.

• New Customer Acquisition Growth

• Blended CAC (Customer Acquisition Cost)

• Contribution Margin / ROAS (Return on Ad Spend)

• E-commerce Conversion Rate (CVR)

• Customer Lifetime Value (LTV)