As Head of Marketing, you will lead marketing strategy, oversee brand positioning, drive lead generation programs, and manage a marketing team.
THE SPONSOR:
Bloom Equity Partners is leveraging decades of investing and operating experience to rapidly unlock transformational growth and deliver superior returns to our investment partners and management teams. Investing exclusively in lower-middle market technology, software and tech- enabled business service companies, Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth, and providing operational resources and expertise to enable meaningful step-change to the business.THE COMPANY:
Soutron Global is a fast-growing B2B SaaS company transforming how libraries, cultural institutions, and corporate enterprises manage information, objects, collections and materials at the very heart of their organization. We serve organizations across multiple industry sectors worldwide.JOB SUMMARY:As the Head of Marketing, you will play a crucial role in creating and leading the overall marketing strategy and implementation for Soutron. We are seeking a highly motivated and creative individual to lead our marketing team. As a dynamic leader you will learn and adhere to specific marketing planning tools and platforms to gain insight and understanding of marketing return on investment. Will be responsible for development and execution of a wide variety of brand positioning and lead generation programs and campaigns, including events, trade shows, multichannel direct marketing, specialized collateral, research, and additional projects in collaboration with the sales and marketing teams.
ESSENTIAL RESPONSIBILITIES AND DUTIES:
Disclaimer: This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.
Soutron Global is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local municipal law.
Bloom Equity Partners is leveraging decades of investing and operating experience to rapidly unlock transformational growth and deliver superior returns to our investment partners and management teams. Investing exclusively in lower-middle market technology, software and tech- enabled business service companies, Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth, and providing operational resources and expertise to enable meaningful step-change to the business.THE COMPANY:
Soutron Global is a fast-growing B2B SaaS company transforming how libraries, cultural institutions, and corporate enterprises manage information, objects, collections and materials at the very heart of their organization. We serve organizations across multiple industry sectors worldwide.JOB SUMMARY:As the Head of Marketing, you will play a crucial role in creating and leading the overall marketing strategy and implementation for Soutron. We are seeking a highly motivated and creative individual to lead our marketing team. As a dynamic leader you will learn and adhere to specific marketing planning tools and platforms to gain insight and understanding of marketing return on investment. Will be responsible for development and execution of a wide variety of brand positioning and lead generation programs and campaigns, including events, trade shows, multichannel direct marketing, specialized collateral, research, and additional projects in collaboration with the sales and marketing teams.
ESSENTIAL RESPONSIBILITIES AND DUTIES:
- Develop and implement a comprehensive, long-term marketing strategy that aligns with overall business objectives and market opportunities.
- Translate high-level company goals into actionable marketing plans, setting clear KPIs and metrics to measure success and ROI.
- Lead departmental planning across all marketing functions, including digital, content, advertising, and PR, ensuring all efforts work in harmony.
- Identify, evaluate, and implement new marketing technologies (e.g., AI-powered tools, advanced analytics platforms, marketing automation, CRM systems) to optimize campaign performance and personalize customer interactions.
- Oversee the management of the marketing tech stack, ensuring seamless data integration between platforms to enable data-driven decision-making.
- Champion a culture of innovation, encouraging experimentation with new digital channels and approaches to stay ahead of industry trends and competitive threats.
- Own the brand strategy, messaging, and tone of voice, ensuring a strong and consistent brand identity across all online and offline channels and touchpoints.
- Brand Monitoring – Establish and execute research regularly to monitor the Soutron brand image.
- Conduct continuous market research and consumer behavior analysis to inform brand positioning, identify new market segments, and ensure the brand narrative resonates with target audiences.
- Build relationships with strategically aligned industry or trade associations and publications, and coordinates sponsorships, speaking engagements, news releases and other activities to build brand eminence and permission assets within target sectors.
- Proactively manage the company's public image and reputation.
- Oversee the development of compelling creative content and campaigns that enhance brand awareness and drive customer loyalty.
- Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative and innovative work environment.
- Collaborate closely with cross-functional teams, including Sales, Product Development, IT, and Operations, to ensure alignment of strategies and consistent brand messaging throughout the customer journey.
- Budget Management – Responsible for overall Marketing financial requirements
- Manage external agency and vendor relationships, optimizing spend and ensuring high-quality execution of initiatives.
- Bachelor’s degree in marketing or related field
- 8-10 years’ experience in marketing focusing on SaaS products.
- Proven experience as a Head of Marketing, VP of Marketing, or similar senior leadership role, with a track record of driving significant brand and revenue growth.
- Budget, forecasting, and financial responsibilities demonstrated.
- Brand management experience.
- Strong analytical skills, comfortable with data analysis, performance metrics, and using data-driven insights to optimize strategies (e.g., Google Analytics, CRM, marketing automation platforms).
- Ability to work and lead within a team environment.
- Ability to work under pressure and meet deadlines.
- Self-directed and data-driven with demonstrated track record of working hard and meeting daily/weekly deliverables in prior roles, ideally with some experience delivering on professional responsibilities in a remote work capacity.
- Willingness to work long hours when required to deliver a superior level of service to the organization, which is global and working across multiple time zones.
Disclaimer: This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.
Soutron Global is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local municipal law.
Top Skills
CRM
Google Analytics
Marketing Automation Platforms
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