Head of Brand Strategy & Activation

What you can expect

We are seeking a visionary marketing leader to architect and drive our integrated Brand-to-Demand strategy.

This leader will orchestrate high-impact marketing initiatives that create measurable connections between

brand investments and revenue outcomes, driving portfolio growth and market leadership for Zoom.

About the Team

We are a high-impact, cross-functional team focused on building programs that connect brand engagement

to business growth. We unify partnerships, Tier 1 events, social media, and advertising into one cohesive

strategy—designed to drive awareness, adoption, and pipeline across the Zoom portfolio. Our work spans the

full funnel, and we stay relentlessly focused on outcomes and business impact.

Responsibilities

• Strategic Brand Leadership

  • Develop and execute comprehensive brand strategy that elevates Zoom's market position

  • Create cohesive narrative frameworks that align brand initiatives with business objectives

  • Drive portfolio awareness and adoption across Zoom's expanding product ecosystem

• Integrated Marketing Programs

  • Lead flagship sponsorship programs (including MLB partnership) to maximize ROI

  • Direct premier events like Zoomtopia, optimizing for engagement and pipeline impact

  • Orchestrate paid and organic social media strategies

  • Design and implement integrated advertising campaigns across channels

• Revenue Connection & Growth

  • Build sophisticated attribution models linking brand initiatives to revenue outcomes

  • Accelerate product-led growth through strategic brand activation

  • Drive pipeline velocity through integrated marketing motions

What we're looking for

• 15+ years progressive marketing leadership experience spanning:

  • Brand strategy and activation

  • Digital and social media

  • Sponsorship management

  • Integrated advertising

  • Event marketing

• Leadership & Business Impact

  • Proven track record connecting brand initiatives to revenue outcomes

  • Executive presence and stakeholder management capabilities

  • Strategic vision balanced with operational excellence

• Key Attributes

  • Creative and strategic mindset

  • Results-driven approach

  • Excellence in cross-functional leadership

  • Strong program management capabilities

Salary Range or On Target Earnings:

Minimum:

Maximum:

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations.

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment​

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

Think of this opportunity as a marathon, not a sprint! We're building a strong team at Zoom, and we're looking for talented individuals to join us for the long haul. No need to rush your application – take your time to ensure it's a good fit for your career goals. We continuously review applications, so submit yours whenever you're ready to take the next step.