Head of Brand Marketing, CPG

Job Title

Job Description

About The Team | The Team and/or Brand.

Our CPG team brings our brands into consumers’ everyday lives through new products, beginning with our beverage business. The Head of Brand Marketing, CPG will lead brand strategy and marketing for this growing business—from defining the consumer proposition to launching products, building demand, and supporting retail expansion.

This role combines strategic thinking with hands-on execution. You’ll translate consumer and category insights into compelling positioning, develop campaigns that drive awareness and trial, and work with retail and distribution partners to help our products reach more shoppers. We’re looking for a marketer who understands the beverage category and is excited to build a consumer product business.

• Define and evolve the brand strategy, positioning, messaging, identity, and voice for our new CPG products.
• Develop an integrated brand marketing roadmap that builds consumer demand and supports product launches, retail expansion, and growth.
•  Lead brand campaigns from insight and concept through production, launch, and measurement.
• Build a clear understanding of our consumers, the beverage category, cultural trends, and the competitive landscape. Oversee creative development across consumer advertising, content, social media, partnerships, events, sampling, packaging, and customer touchpoints.
• Develop compelling retail buyer presentations and shopper marketing programs that support distribution, product discovery, and sell-through.
• Manage agencies, production partners, media partners, and other external collaborators.
• Own the CPG marketing budget and allocate resources based on strategic priorities and expected impact.
• Define and track marketing performance, including brand awareness, consideration, trial, repeat purchase, and contribution to business growth.
• Serve as a senior steward and advocate for the brand throughout the organization.

• 7+ years of experience in consumer brand strategy and marketing for CPG products, including leadership of integrated campaigns and creative development. Beverage experience is a strong plus.  A track record of launching, building, or growing consumer brands in a competitive market.
• An understanding of how consumer marketing, retail distribution, and shopper marketing work together to drive trial and repeat purchase.
• Strong strategic judgment and the ability to move from high-level thinking to detailed execution.
• Excellent communication and presentation skills, with the ability to translate consumer and category insights into clear plans and hands-on execution.
•  Excellent communication, storytelling, and presentation skills, with the ability influence senior leaders and cross-functional partners.
• Strong creative instincts and a high bar for quality.
• Experience managing teams, budgets, agencies, and complex projects.
• A collaborative leadership style that creates clarity, trust, and accountability.
• Comfort working in a fast-moving environment with evolving priorities.
  

% Travel Required (Approximate):

Less than 10% - travel to brand events, meetings, or partner-facing opportunities as needed.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.