GTM Coordinator

At myKaarma, we’re not just leading the way in fixed ops solutions for the automotive industry—we’re redefining what’s possible for dealership service centers. Headquartered in Long Beach, California, and powered by a global team, our industry-leading SaaS platform combines communication, scheduling, and payment tools in one seamless solution that keeps dealerships and vehicle owners connected. With myKaarma, every service interaction flows effortlessly, bringing good karma to customers and service teams.

Rooted in the principles of the Toyota Production System, we operate with precision, efficiency, and a relentless focus on continuous improvement to deliver a better experience for all. We’re looking for innovators, problem-solvers, and tech enthusiasts passionate about building solutions that people love to use. If you’re ready to make an impact in an industry ripe for change, join us at myKaarma and help shape the future of automotive service.

Role Overview:

We're looking for a detail-oriented, execution-driven GTM Coordinator who enjoys turning strategy into action. You'll help orchestrate the campaigns, launches, content, events, and systems that power myKaarma's go-to-market engine while building scalable processes that allow our marketing team to grow faster and work smarter.

You’ll report to myKaarma’s VP of Marketing and work with Product, Sales, Customer Success, and other cross-functional teams to ensure initiatives are delivered on time, aligned across stakeholders, and executed with excellence.

This role is ideal for someone who thrives on execution, enjoys improving processes, and is excited to leverage AI and modern marketing technology to make teams more effective. Success requires strong attention to detail, creative problem-solving, technical curiosity, and a continuous improvement mindset.

How You'll Help Us Grow:

This isn't a behind-the-scenes marketing operations or administrative role – it's one that directly contributes to myKaarma's growth. Every campaign, launch, event, and workflow you support helps us attract new customers, expand existing relationships, and scale our marketing engine.

Success in This Role Looks Like:

Within your first year, you've become a trusted partner across Marketing, Product, Sales, and Customer Success because campaigns launch on time, projects stay organized, and execution is dependable. More importantly, your work contributes to measurable business outcomes. Marketing programs help bring new dealerships onto the myKaarma platform, customer campaigns drive greater adoption of strategic products like Payments, events create meaningful engagement with customers and prospects, and marketing automation enables the team to scale its impact without scaling complexity.

Specifically, you'll help us:

• Bring new dealership rooftops onto the myKaarma platform by supporting OEM program launches and sales enablement efforts that drive customer acquisition.
• Increase brand awareness and discoverability through compelling content that fuels top-of-funnel marketing across web, email, social, SEO, and paid.
• Drive adoption of our Payments offering across existing customers and broadscale awareness of the offering in targeted omni-channel campaigns.
• Strengthen customer relationships and retention through flawless execution of myKaarma-hosted events and industry trade shows that deepen engagement and create expansion opportunities.
• Continuously improve how marketing operates by helping build repeatable systems, better documentation, and smarter workflows that enable the team to execute more efficiently as the business grows.

Key Responsibilities

• Support the coordination and execution of go-to-market initiatives, including campaigns, product/feature rollouts, lifecycle marketing programs, and events
• Manage project timelines, track deliverables, and help drive cross-functional alignment across marketing and revenue teams
• Assist in coordinating and executing campaigns across channels (email, web, content, and sales enablement)
• Support event planning and execution, including logistics, vendor coordination, promotional assets, and pre- and post-event outreach
• Build, QA, and manage campaign assets within marketing systems (e.g., email platforms, CRM, CMS)
• Leverage AI tools to support content development, campaign execution, data analysis, and workflow efficiencies
• Collaborate with stakeholders to streamline processes and improve speed and effectiveness of GTM execution
• Maintain internal documentation including campaign calendars, GTM plans, and process workflows
• Manage branded merchandise for employees (new hire welcome kits, uniforms)

Required Skills & Qualifications

• 2–4 years of experience in marketing, communications, project management, or business operations (internships included)
• Familiarity with marketing channels and go-to-market tactics
• Demonstrated ability to leverage AI tools to improve productivity, streamline workflows, automate repetitive tasks, and enhance the quality and speed of marketing execution.
• Strong organizational and project management skills, with the ability to manage multiple priorities and drive initiatives from planning through execution.
• Excellent written and verbal communication skills, with strong attention to detail and the ability to collaborate effectively across teams.

Nice to Have Skills & Qualifications

• Experience working in B2B Saas and/or a start-up environment
• Experience creating customer-facing materials and content (bonus: familiarity with design tools like Canva or Figma)
• Experience supporting virtual or in-person events
• Familiarity with marketing automation, segmentation, and campaign reporting

We value diverse experiences and backgrounds, so we encourage you to apply if you meet some but not all of the listed qualifications.

Total Rewards at myKaarma

At myKaarma, we offer a comprehensive Total Rewards package that extends beyond the base salary. Our commitment to competitive compensation includes bonuses and benefits that support both personal and professional well-being:

• Flexible Work Environment: We embrace a high-performance, flexible structure that values freedom and responsibility. Our “Highly Aligned, Loosely Coupled” model empowers teams to innovate and continuously improve using data-driven insights.
• Health and Wellness: Comprehensive medical, dental, vision, life, and disability benefits, along with wellness and telework stipends.
• Time Off: Generous vacation time to recharge and balance life outside work.
• In-Office Perks: Enjoy dog-friendly offices and unlimited snacks or refreshments onsite.

The starting salary range for this role is $65,000-80,000, depending on experience and qualifications, reflecting our dedication to competitive industry compensation. Additional details about our Total Rewards package will be shared during recruitment.

Our Commitment to Inclusion

At myKaarma, diverse perspectives drive innovation and success. We are committed to creating a safe, welcoming, and inclusive workplace where every employee feels valued and empowered and can do meaningful work. Our mission to deliver exceptional solutions to our clients is strengthened by the unique contributions and perspectives of our team members from all backgrounds.

As an equal opportunity employer, myKaarma prohibits any form of unlawful discrimination or harassment based on race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by applicable laws in the regions where we operate. We adhere to all EEOC regulations and actively promote an environment that celebrates and supports diversity, equity, and inclusion for all.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. Reasonable accommodation is a change in the way things are normally done, which will ensure an equal employment opportunity without imposing undue hardship on myKaarma. Please let us know if you require reasonable accommodations during the application or interview process by filling out this form. 

myKaarma participates in the E-Verify Program.
myKaarma considers candidates requiring work authorization on a case-by-case basis. Sponsorship may be available for exceptional candidates depending on role requirements and business need