Own US growth performance across paid media, SEO, and analytics. Manage end-to-end paid search/social campaigns, testing, budgeting, attribution (GA4/GTM), dashboards, and SEO/content experiments to drive profitable customer acquisition.
About Upway
Upway is the leading platform for certified refurbished e-Bikes in Europe and the US. Our mission is to make electric mobility accessible to everyone.
Upway is the leading platform for certified refurbished e-Bikes in Europe and the US. Our mission is to make electric mobility accessible to everyone.
With ambitious growth plans for 2026 and beyond, we are strengthening our US Marketing Team to drive efficient, scalable customer acquisition across paid, organic, and owned channels.
The Role
As Growth Marketing Manager USA, you will own end-to-end growth performance across paid media, SEO, and marketing analytics. This is a highly analytical, hands-on role at the intersection of performance marketing, data, and experimentation.
You will be responsible for driving profitable growth, building the right data foundations, and continuously testing and optimizing acquisition strategies across channels.
This role is ideal for someone who thinks like a growth marketer first, not just a channel manager.
The Role
As Growth Marketing Manager USA, you will own end-to-end growth performance across paid media, SEO, and marketing analytics. This is a highly analytical, hands-on role at the intersection of performance marketing, data, and experimentation.
You will be responsible for driving profitable growth, building the right data foundations, and continuously testing and optimizing acquisition strategies across channels.
This role is ideal for someone who thinks like a growth marketer first, not just a channel manager.
Key Responsibilities
Performance & Paid Growth
- Own and optimize Paid Search and Paid Social channels end-to-end.
- Manage campaign setup, structure, bidding, creative testing, and scaling.
- Lead continuous testing frameworks (audiences, creatives, offers, landing pages).
- Define and drive asset strategy in collaboration with creative and brand teams.
- Ensure strong performance across full funnel: acquisition, conversion, and efficiency.
Budgeting & Campaign Management
- Own allocation and optimization of a multi-million-dollar performance budget.
- Balance short-term efficiency with long-term growth and learning.
- Forecast performance, evaluate trade offs, and clearly communicate ROI.
Marketing Analytics & Data Foundations
- Build and maintain performance dashboards (channel, cohort, funnel level).
- Own tracking and attribution best practices (GA4, GTM, platform tracking).
- Support Global Team in:
- Data tagging & event layers
- Cookie and consent optimization
- Conversion tracking accuracy
SEO
- Own SEO growth initiatives in collaboration with content and tech.
- Growth testing & implementation.
- Content strategy (brand reviews, buying guides, blogs).
- Technical SEO improvements.
- Measure SEO impact with clear KPIs tied to business outcomes.
Skills, Knowledge and Expertise
- 3 to 6 years of experience in Growth Marketing, Performance Marketing, or Marketing Analytics.
- Strong analytical mindset with proven ability to make data-driven decisions.
- Hands-on experience with Google Ads and Meta Ads.
- Solid understanding of SEO fundamentals and growth experimentation.
- Experience with GA4, Google Tag Manager, and attribution models.
- Comfortable building dashboards and working with performance data daily.
- Strong communication skills, able to explain complex data clearly.
- SQL proficiency.
Benefits
At Upway, we believe that the best businesses are built by the best teams, and we are looking for great individuals, working together to achieve great outcomes. At this position, you would be the first hire in performance marketing.
As a Series C and growing fast business, we are convinced that in-person collaboration is an important part of our culture, helping us achieve strong business results while fostering personal growth and learning. We are expecting most of their time working on-site.
Upway is committed to fair pay, embracing diverse backgrounds, and cultivating a culture of excellence. We want to attract and reward talent competitively, and therefore offer a package that includes a competitive base salary and a generous stock option grant (only for direct hires). We believe this approach best aligns the interests of our employees with those of the company, making them shareholders and invested in Upway’s long term success.
About
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.
Similar Jobs
Artificial Intelligence • Information Technology • Machine Learning • Natural Language Processing • Productivity • Software • Generative AI
Provide legal counsel across product lifecycle for AI agents and SaaS products, triage and resolve legal issues, advise Product/Design/Engineering/Marketing, manage IP, monitor AI/privacy regulations, build scalable compliance processes, and deliver training.
Top Skills:
AISaaS
Fintech • Mobile • Software • Financial Services
Manage and validate payroll tax calculations, filings, and payments; interpret multi-state payroll tax laws; support audits and SOX compliance; produce tax reports; handle escalated payroll inquiries; maintain documentation, controls, vendor relationships, and lead payroll-related projects and year-end tax processing.
Top Skills:
AlteryxExcelJIRAServicenow
Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
The Senior Machine Learning Engineer will design, implement, and optimize machine learning models, drive AI initiatives, and collaborate cross-functionally to enhance SailPoint's AI capabilities.
Top Skills:
AirflowAWSCloudbeesDbtFeastGoJenkinsKafkaPythonPyTorchQlikScikit-LearnShell/BashSnowflakeSQLTableauTensorFlow
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
