Jobs at Upway

Owns Upway’s full US marketing strategy and growth across brand, demand and supply generation, CRM, partnerships, content, SEO, social, influencers, events, and local activations. The role manages a 7-figure budget, leads the local marketing team, optimizes acquisition and ROI, develops the US brand, establishes performance KPIs, and collaborates with global, product, technology, and leadership teams.

Own Upway’s US organic social channels, CRM content, SEO/GEO initiatives, and website content. Create, publish, and optimize platform-specific content across social, video, email, SMS, blogs, and web pages. Monitor trends, collaborate with creators and cross-functional teams, support marketing campaigns, and build scalable content processes that improve engagement, brand growth, and business performance.

Run on-site full production days (4–5/month) to film, capture multi-angle coverage, and edit long-form (5–15 min) YouTube episodes and repurposed shorts. Collaborate with host and marketing to structure episodes, direct on set, optimize pacing and retention, and develop channel formats and visual consistency.

Produce short-form, conversion-driven UGC (TikTok/Reels/paid ads) on-site at Upway UpCenters in NY or LA. Create consistent weekly videos that turn real customer scenarios into simple, compelling content to drive e-bike sellers, iterate on hooks and messaging based on performance.

Serve as first point of contact for potential customers via email, chat, and phone; answer product questions, provide personalized bike/e-bike recommendations, drive conversions, contribute to knowledge base and training, coordinate with logistics for fulfillment, and report customer feedback to improve products and sales processes.