Growth Marketing Lead

The Growth Marketing Lead drives the strategy and execution across Keyfactor’s two growth motions: enterprise named-account demand generation and product-led growth (PLG) via the Test Drive program. As a player-coach, you are equally adept at architecting the growth strategy, experimentation engine, and measurement framework for team members to excel, and rolling up your sleeves to build, launch, and optimize programs yourself. This role is ideal for a strategic thinker with a bias for action who thrives on rolling up their sleeves for execution. The ideal candidate will have proven B2B enterprise demand-generation and PLG experience at high-growth, $200M+ ARR companies. 

Applicants must be legally authorized to work in the United States or Canada.

Responsibilities

• Design and deliver multi-channel demand programs: Define and run the demand strategy for the Named Account Model, building the advanced segmentation, dynamic orchestration, and prioritization that reach, engage, and convert priority accounts at scale. 
• Own and scale PLG growth motion: Lead planning and execution for ICP acquisition, activation, and pipeline conversion through Keyfactor’s Test Drive program.  
• Develop and manage growth measurement and reporting: Define North Star metrics and supporting KPIs that tie leading indicators, engagement data, and funnel metrics to Opportunity ARR and Revenue. Partner with Marketing Ops, Rev Ops, and Marketing Analyst to maintain performance dashboards , and turn data into direction for the team and leadership.  
• Build the experimentation engine: Develop the testing roadmap and raise the bar on experiment rigor to optimize for what works and improve engagement rates, pipeline quality, and sales impact across channels. 
• Lead cross-functional alignment: Project manage and partner across Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR, and Sales to ensure message-to-market fit, account and segment prioritization, full-funnel alignment, and SDR and Sales conversion.
• Champion AI and automation: Set and implement the AI and automation strategy across the campaign operating process alongside Marketing Operations. Lead ideation and planning across content development, deployment, and optimization,  and establish best practices and standards the broader team adopts. 
• Mentor and lead: Act as a player-coach and strategic thought partner to the Senior Director of Growth Marketing, mentoring team members and innovating across the team. 

Skills and Qualifications

• 7–9 years of experience in growth marketing or demand generation, ideally within high-growth B2B SaaS, with a track record of both setting strategy and executing hands-on. 
• Deep expertise in Enterprise B2B Growth and demand generation; demonstrated leadership deploying advanced segmentation and dynamic omni-channel campaign orchestration.
• Proven experience running PLG alongside enterprise named-account campaign execution. 
• High data fluency with experience in multi-touch attribution models and marketing analytics tools (e.g., Dreamdata, DOMO); SQL or BI experience a plus. 
• Skilled at deploying AI and automation across omni-channel marketing workflow.
• Strong project management skills with the ability to align cross-functional stakeholders and drive multiple high-priority initiatives simultaneously in a fast-paced culture.
• Strong sense of ownership; you identify gaps, build solutions, and continuously optimize without waiting for direction, paired with experience mentoring marketers and influencing cross-functionally. 
• Proficiency in Hubspot and Salesforce; ABM tooling a plus.