Growth Marketing Lead (Contractor/Fractional)

Who We’re Looking For

CareMessage reaches more than six million patients across nearly 500 safety-net organizations in 45+ states and territories.

CareMessage is seeking a Fractional Growth Marketing Lead for a contractor engagement of up to 25 hours per week at $100/hour. This consultant will help CareMessage assess, build, and optimize a multichannel growth engine across paid acquisition, website conversion, partner marketing, lifecycle campaigns, content-led demand, webinars, conference and event follow-up, account-based marketing, and marketing attribution.

This contractor will work closely with the Chief Revenue Officer and Sales Leads to evaluate CareMessage’s current growth marketing foundation and develop a practical top-of-funnel strategy tied to revenue goals, market priorities, and pipeline quality. The work will include both strategy and execution, including identifying the highest-leverage channels, improving campaign and website conversion paths, strengthening conference and event follow-up, and building clearer systems for measuring marketing-sourced and marketing-influenced pipeline.

The goal is not simply to increase lead volume. This engagement should help CareMessage generate qualified demand, improve conversion, accelerate learning, and reach more safety-net organizations — and ultimately more patients.

Who You Are

You are a senior B2B growth marketer who has built or materially improved a multichannel demand-generation engine in healthcare SaaS, digital health, health technology, or another complex B2B environment.

You know how to determine where growth should come from, translate revenue targets into channel plans, run disciplined experiments, and move budget toward what works. You are fluent across paid media, website journeys, SEO and emerging search, email and lifecycle marketing, webinars and events, partner campaigns, and account-based motions.

You are both strategic and hands-on. You can build the growth roadmap, brief a landing page, inspect HubSpot workflows, evaluate paid-media performance, improve website conversion, and present pipeline and ROI results to executive leadership.

You understand that CareMessage’s growth strategy must connect commercial outcomes to mission outcomes. The goal is not simply to generate more traffic or leads; it is to help more safety-net organizations improve access to care, close care gaps, strengthen clinical outcomes, and advance health equity.

Responsibilities

A. Multichannel Growth Marketing Strategy and Pipeline

Translate CareMessage’s ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures.

Impact marketing-sourced and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership.

Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions.

Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets.

B. Multichannel Demand Generation

Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing.

Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop.

Build audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets.

Develop our conferences and field events approach to ensure these events drive measurable demand channels, with clear pre-event targeting, onsite goals, lead capture, follow-up, attribution, and pipeline expectations.

C. Website Journey and Conversion

• Own the strategy for CareMessage’s website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations.

• Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer journey.

• Partner with Strategy, Product, and Sales to ensure website messaging reflects customer needs, product capabilities, proof of impact, and priority use cases.

• Improve the conversion of relevant traffic into qualified conversations, not simply overall traffic volume.

D. Partner Ecosystem Growth

• Partner with the Strategic Partnerships Director to create co-marketing and demand-generation programs with PCAs, HCCNs, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners.

• Develop repeatable partner campaign models that may include webinars, research, sponsored programs, referrals, events, audience-sharing, and joint thought leadership.

• Measure partner-marketing contribution to reach, qualified demand, pipeline, revenue, and patient impact.

D. Measurement, Attribution, and Marketing Operations

Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI.

Partner with RevOps to improve HubSpot and CRM workflows, lead scoring, routing, campaign attribution, lifecycle stages, and reporting.

Establish dashboards and operating cadences that enable Growth and executive leaders to inspect performance, make tradeoffs, and redirect investment quickly.

Diagnose where funnel performance is breaking down and recommend changes across audience, message, channel, website, process, or Sales follow-up.

E. AI-Enabled Marketing

Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis.

Build repeatable AI-enabled workflows that improve throughput and decision quality without weakening accuracy, brand standards, data privacy, or human judgment.

Evaluate emerging tools and recommend which should be adopted, tested, or avoided.

F. Other Impact

Translate market and performance signals into clear recommendations for messaging, product positioning, channel investment, and customer targeting.

Create clear briefs for content, design, agencies, contractors, and internal contributors; this role owns strategy and outcomes but is not expected to personally produce every asset.

Present performance, insights, risks, and tradeoffs in concise, executive-ready formats.

What Success Looks Like

Success Measures
Marketing-sourced and marketing-influenced qualified pipeline.
Conversion from target-account engagement to qualified opportunity.
Website and landing-page conversion performance.
Channel-level cost, ROI, lead quality, and pipeline velocity.
Partner- and conference-sourced demand and pipeline.
Experimentation velocity and percentage of programs scaled, revised, or stopped based on evidence.
Sales confidence in lead quality, messaging, and marketing follow-through.
Evidence that growth activity is helping CareMessage reach more mission-aligned organizations and patients.
Deliverables should include things like:
• Current-state growth audit.
• 90-day multichannel growth plan.
• Paid / organic / partner / lifecycle channel recommendations.
• Website journey and conversion recommendations.
• Campaign calendar.
• HubSpot / attribution / reporting recommendations.
• Partner or conference campaign plan.
• AI-enabled growth operations workflows.
• Weekly progress summary and monthly performance readout.

Preferred Qualifications

Ideal Experience

8–12+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing.

Demonstrated ownership of qualified pipeline and revenue outcomes—not only campaign activity, website traffic, or lead volume.

Experience building and optimizing integrated programs across several of the following: paid search, paid social, SEO/AEO, website conversion, email and lifecycle marketing, webinars, events, partner marketing, ABM, and content-led demand.

Strong fluency with HubSpot or comparable marketing automation, CRM systems, web analytics, attribution, funnel reporting, lead scoring, and campaign measurement.

Experience improving website journeys, landing-page conversion, messaging, forms, and calls to action through structured testing and analysis.

Strong cross-functional leadership and ability to influence Sales, RevOps, Product, Customer Experience, Partnerships, and executives without direct authority.

Strong executive communication, structured thinking, and judgment about where to invest limited time and resources.

Experience in healthcare SaaS, digital health, health technology, Medicaid, public health, or another complex and highly regulated B2B market.

Strong executive presence, written communication, and structured thinking; able to influence without authority and produce clear plans and executive-ready recommendations.

Deep alignment with CareMessage’s mission to advance health equity and comfort balancing pipeline goals with trust, customer value, and patient impact.

Experience working successfully with clients who have small or resource-constrained Growth organization where prioritization is essential.

NIce-to-have Experiences

• Experience marketing to FQHCs, free and charitable clinics, Tribal or Urban Indian Health organizations, PCAs, HCCNs, health plans, ACOs, or other safety-net healthcare organizations

• Experience marketing products that involve EHRs, interoperability, data exchange, patient engagement, population health, clinical workflows, or implementation complexity.

• Experience managing paid-media, web, creative, or demand-generation agencies and contractors.