Lead paid media strategy and growth for B2B clients across Google, Meta, and LinkedIn. Own forecasting, budget planning, campaign oversight, CRO, attribution, and analytics (GA4, CRM/HubSpot). Diagnose performance, recommend strategic actions, manage KPIs (pipeline, MQLs/SQLs, CAC, ROAS), and lead client relationships and teams, including offshore resources. Travel within the U.S. as needed.
Role Summary
We are seeking a Senior Growth Lead / Lead Paid Media Strategist to own paid media strategy, growth planning, campaign performance, and client relationships.
This is not a task-focused PPC role. The ideal candidate can diagnose performance issues, identify growth opportunities, explain root causes, and confidently recommend strategic actions.
The role requires a business-minded leader who is accountable for outcomes across paid media, lead quality, pipeline growth, CRO, and revenue performance. You will serve as the strategic lead, supported by PPC execution and AI/automation specialists.
Key Responsibilities
Paid Media Strategy & Growth
- Own paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and other channels.
- Translate business goals into budgets, channel plans, testing roadmaps, and growth strategies.
- Lead demand generation, lead generation, retargeting, and conversion optimization initiatives.
- Recommend what to launch, pause, scale, or improve.
Revenue & Pipeline Ownership
- Manage performance against KPIs such as pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue.
- Ensure campaigns drive measurable business outcomes.
- Identify gaps impacting lead quality, sales conversion, and revenue growth.
Strategic Growth Analysis
- Conduct account audits and identify growth constraints.
- Diagnose issues across targeting, messaging, creative, landing pages, sales process, attribution, and positioning.
- Prioritize recommendations based on business impact.
Forecasting & Budget Planning
- Build forecasts and budget scenarios tied to pipeline, revenue, CAC, and ROAS.
- Estimate the impact of spend, channel mix, and conversion rate changes.
Campaign Oversight & CRO
- Oversee campaign structure, targeting, messaging, creative, and testing.
- Optimize landing pages, offers, forms, and conversion funnels.
- Guide PPC teams and ensure execution aligns with strategy.
Analytics & Attribution
- Use GA4, CRM data, HubSpot, attribution models, and reporting tools to evaluate performance.
- Connect campaign results to pipeline and revenue outcomes.
- Deliver clear, actionable insights to clients.
Client & Team Leadership
- Lead strategy discussions with executives, founders, and marketing leaders.
- Build trusted advisor relationships and challenge assumptions when needed.
- Mentor PPC and automation specialists, ensuring high-quality execution and alignment with client goals.
- Travel within the U.S. as needed.
Required Skills
- 5+ years in paid media, growth marketing, performance marketing, or demand generation.
- Strong experience with Google Ads and Meta Ads; LinkedIn Ads preferred.
- Expertise in B2B lead generation, CRO, funnel optimization, and attribution.
- Proficiency with GA4, CRM platforms, HubSpot, conversion tracking, and reporting.
- Ability to connect marketing performance to pipeline, ROAS, CAC, and revenue.
- Experience with forecasting, budget planning, and growth modeling.
- Strong client-facing communication and strategic consulting skills.
- Agency experience preferred.
- Experience using AI tools to improve marketing workflows.
- Comfortable leading offshore teams and collaborating across functions.
- U.S.-based preferred, or able to work U.S. business hours and travel as needed.
Similar Jobs
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Assess and harden software supply chain security by performing technical assessments, designing and implementing security controls and monitoring for build pipelines, investigating systems for vulnerabilities, creating tooling to address gaps, and leading cross-team projects to improve CrowdStrike's product security posture.
Top Skills:
Argo CdArtifactoryBitbucketCi/CdCloud PlatformsDatadogGitGoGroovyJavaScriptJenkinsLinuxLogscalePkiPrometheusPythonRest ApisS3ShellSoftware SigningSplunkTlsUnix
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Develop and maintain data-protection features in CrowdStrike Falcon sensor on Windows, working across kernel and user mode. Implement filesystem minifilter drivers, AI-aware detection/protection logic, debug kernel issues, own features end-to-end, and collaborate with cross-functional teams to ship and support endpoint data security capabilities.
Top Skills:
Ai-Assisted Development ToolsC++Claude CodeKernel-Level Debugging ToolsKernel-To-User IpcWindows Filesystem Filter ModelWindows Filesystem Minifilter DriversWindows Kernel-Mode DevelopmentWindows User-Mode Development
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Lead design, build, and deploy of large-scale data platforms for LLMs, RAG, and agentic AI systems. Hands-on coding, architecting fault-tolerant pipelines, establishing MLOps/DataOps best practices, mentoring engineers, and operationalizing research into production across Exabyte-scale distributed systems.
Top Skills:
AirflowAWSBigQueryDaskDevsecopsDockerFlinkGCPGoJvmKafkaKubeflowKubernetesLangchainLlamaindexLlmsMlflowOciPulsarPythonRetrieval-Augmented Generation (Rag)RustSagemakerSnowflakeSparkVertex Ai
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
