Growth Development Representative

As a Growth Development Representative, you’re not here to “spray and pray” cold emails and calls. Your job is to turn context-rich signals into high-intent conversations with the right growth leaders at the right time.

You’ll sit on the Marketing team, working closely with Growth, AEs, and Partnerships to build the best outbound motion in our space — not just send irrelevant outbound messages. You’ll help design the playbook, iterate on messaging, and prove that outbound is a scalable, profitable channel for Northbeam.

This is a founding pod: we’re hiring multiple GDRs in the same city so you can learn together, share what’s working, and build momentum faster.

This role is intentionally in-office/hybrid in either Los Angeles or San Francisco. 

• Faster ramp from sitting together, listening to calls, and iterating scripts in real time.
• Consistent messaging and process because we can calibrate the pod live, not asynchronously.
• Higher activity and accountability from being in the same room, with healthy competition and quick collaboration.

• Work a signals-based outbound queue, not a static list. This means every lead you touch is enriched with real context before you reach out.
• Leverage the output of tools like Clay to enrich lead data facilitates contextualized triggers, then work those leads through systems like Smartlead (dialer, email, etc.).
• Run highly personalized, relevant outreach to growth leaders (e.g., Heads of Growth, VPs of Growth, CMOs) that feels peer-to-peer, not generic SDR spam.
• Book qualified meetings for our sales team and partnership leads, with a clear handoff and tight feedback loop.
• Collaborate daily with Marketing and Sales to refine ICP, triggers, offers, and messaging based on what’s converting.
• Participate in live coaching, call reviews, and script iteration alongside the rest of the GDR pod and leadership.
• Log activities, notes, and learnings in our systems so we can measure outbound performance (meetings, pipeline, CAC per meeting, payback) and scale what’s working.
• Act as a feedback loop from the market by bringing insights from conversations back into our product, content, and campaigns.

• Experience in SDR, BDR, Growth, or outbound sales roles
• Bachelor's degree in business administration, marketing, communications, economics, or related field
• Demonstrated ability and enthusiasm for building and scaling outbound motions, not just executing existing playbooks.
• Strong research and writing skills, with a track record of crafting personalized, high-impact outreach based on real signals and context.
• Comfort and effectiveness across phone, email, and LinkedIn outreach channels.
• Familiarity with (or strong interest in learning) modern outbound tools such as Clay, AI enrichment platforms, and dialers to improve efficiency and performance.
• Outcome-oriented mindset, focused on driving growth and pipeline impact rather than solely on activity metrics.
• Proven ability to collaborate cross-functionally with Marketing and Sales, contributing to broader go-to-market strategy.
• Interest in long-term career growth, with the ambition to expand into Growth, Account Executive, or Marketing roles over time.

If you’re excited about turning context into conversations — and building a new kind of outbound engine alongside us — we’d love to talk.

This role will have a base salary and an On-Target Earnings (OTE) range. The incentive structure consists of performance-based commissions aligned with individual quotas and overall company objectives.

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