Group Product Marketing Manager, Consumer Products

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of the Snapchat app and our advertising platform. Together these teams drive value and success for our customers and bring our community together in new and special ways.

We’re looking for a Group Product Marketing Manager to join the Consumer Product Team at Snap! 

What You'll Do

• Define go-to-market strategies for Snap’s consumer product launches, from early planning through post-launch analysis to support the successful launch and growth of key consumer product initiatives

• Develop clear, compelling positioning and messaging that highlights product value and differentiates Snapchat’s offerings 

• Lead end-to-end GTM strategy driving alignment, communication and execution across Product, Marketing, Policy, Growth and other internal stakeholders to ensure our products are positioned effectively, supported thoughtfully, and launched with impact 

• Standardize project tracking by implementing mandatory fields and workflows in Quip, Jira, and other tools to enhance visibility and accountability

• Align all stakeholders on key launch milestones, release dates, and deliverables to ensure seamless execution

• Define baseline “support” requirements for all launches, including release notes, in-app education (tooltips, badging), and house ads to support top-of-funnel and retention efforts

• Lead regular GTM review forums for priority launches to evaluate strategy and impact

• Establish shared objectives and key results (OKRs) across XFN partners to drive focus and accountability for strategic initiatives 

Knowledge, Skills & Abilities

• Ability to deliver exceptional results in a fast-paced but collaborative and kind environment

• A team player who can build trust with engineering, data science and other cross-functional teams

• Define and analyze success metrics and input metrics for a large organization

• Deep familiarity with the Snapchat app and all of its tools and functionalities

• Strong communication and influence skills across technical and non-technical audiences

• Ability to create clarity, structure, and alignment in ambiguous or fast-changing environments

• Comfort with data and defining success metrics

Minimum Qualifications

• Bachelor’s degree or equivalent years of experience

• 8+ years of experience in product marketing, GTM, product strategy, or similar cross-functional roles

Preferred Qualifications

• Experience launching consumer-facing products in a fast-paced, matrixed org

• Experience in measurement and experimentation 

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.