Group Product Manager – Business Intelligence, Athlete Data & Analytics (REMOTE)

Welcome to Product Management at DICK’S Sporting Goods, where we specialize in delivering retail excellence and unlocking actionable insights across the Athlete (customer) journey. 

Our mission is to craft intuitive, data-powered products that elevate Athlete understanding and enable cross-functional decision-making across the enterprise. We're looking for a strategic leader with a passion for business intelligence, Athlete analytics, and platform scalability to lead and scale our Athlete data product portfolio. 

At DICK’S, Athlete data is one of our most valuable assets and a foundational pillar for growth. This Group Product Manager (GPM) role is responsible for owning the product strategy and roadmap for business intelligence and Athlete analytics, driving clarity in segmentation, behavior modeling, journey measurement, and enabling scalable reporting solutions for cross-functional teams across Marketing, Personalization, eCommerce, App, Media, Loyalty, and Stores. 

This position partners deeply with data science, data engineering, product, and business stakeholders to enable the design, delivery, and adoption of advanced analytical solutions. From scaling our Athlete data to enabling campaign measurement and lifecycle insights, this role empowers DSG teams to deliver personalized, high-impact experiences. 

As a Group Product Manager, you operate at the intersection of data and product strategy, enabling delivery of business intelligence capabilities rooted in lean product practices, human-centered design, and data stewardship. You will guide teams and partner with executives to drive product adaptation, improve athlete understanding, and increase decision-making maturity across the organization. 

Key Focus Areas 

Strategy & Communication 

• Lead a team of product managers and product analysts responsible for Athlete-facing data products and BI solutions 

• Define and communicate a cohesive Athlete data & insights strategy across departments, with executive visibility into business impact and adoption 

• Drive the long-term vision for DSG's Athlete data, journey insights, and athlete segmentation 

Investment, Prioritization, Planning & Development  

• Enable cross-functional alignment on priorities for athlete data products and BI solutions 

• Manage quarterly and annual roadmaps, capacity planning, and trade-off decisions with engineering, data science, and business stakeholders 

• Guide the team in balancing short-term delivery with long-term platform evolution 

Leadership & People Management 

• Manage and mentor multiple product managers and analysts across business intelligence and Athlete analytics domains 

• Foster a data-first, outcome-oriented product culture 

• Provide career development, performance feedback, and growth opportunities 

Feedback & Governance 

• Create structured feedback loops with users, stakeholders, and data partners to refine product direction and impact 

• Champion data governance best practices, quality assurance, and scalable access models 

Job Duties & Responsibilities 

Leadership – How you expand your influence through strategy, decision making, coaching, and management 

Enlist & Enable Stakeholders 

• Mobilize teams around shared data product goals, influence without authority, and build strong cross-functional partnerships 

• Act as the primary interface for senior leadership on the Athlete analytics product performance and strategy 

• Uses evidence-based influencing skills to mobilize portfolio and cross-portfolio teams across technology and business domains 

• Create and communicate standard stakeholder touchpoints to maintain alignment and address challenges 

• Translates stakeholder knowledge as inputs to prioritization and product vision 

• Leads a group of product managers and stakeholders within a portfolio during key planning activities  

• Provides executive-level prioritization and progress updates to senior leadership 

Leadership & People Management 

• Manages multiple product managers and/or analysts that support multiple data and reporting domains, with the ability to lead durable team constructs that include collaboration with data architecture, data engineering, and/or data scientists, as needed 

• Uses organizational agility to influence teammates and peers without formal authority 

• Practices radical candor, conducting coaching conversations, and delivering effective feedback to the teammates you support 

• Creates a people-first culture where teammates thrive  

• Understands and executes HR and people management essentials 

• Conducts talent assessment ceremonies of Product Management competencies, skillsets, and profiles 

• Ensures there is alignment across the greater Product organization, guiding teammates in their functional area and helping them grow in the practice of Product Management 

• Advocates for and actively participates in the Product Community of Practice 

• Recruits, interviews, and aids in the selection of top talent 

• Oversees interns, development programs, and special assignments as required 

Strategy – How you understand and plan within a product team that solves customer problems and drives market impact 

Form Strategy & Prioritize Work 

• Define the product strategy for Athlete data reporting, lifecycle dashboards, segmentation tools, and self-serve analytics 

• Partner with data science teams to translate behavioral signals into actionable features and performance insights 

• Surface opportunities from raw data and identify gaps in Athlete's understanding that analytics can solve 

• Defines the product strategy in support of the vision across a group of products within a given portfolio 

• Build the roadmap, collaboratively with product managers and stakeholders, based on goals for the portfolio 

• Uses decision support tools to weigh the competing factors and objectives of the product teams you support 

• Communicates the roadmap strategy to the relevant leadership, teammates and stakeholders 

• Effectively explains ‘why’ work was prioritized for executive-level consumption 

Identify Opportunities 

• Uses data to discover customer pain points across the group of product teams you support aiding in the development of their roadmap outcomes and strategies 

• Ability to work with analytics teams to identify patterns in data that generate strategic insights with recommended actions, hypothesize value-driving enhancements to generate in our merchant experience and inform potential features to add into customer experiences 

• Identifies the right problems and priorities for the best business outcomes within your group of products 

• Sets the long-term product vision across the group of products you support 

Form & Track KPIs/Metrics 

• Uses goal framework tools to set metrics and product outcomes with the product managers you support  

• Builds product objectives and goals in collaboration with key stakeholders and partners 

• Builds product objectives and goals in collaboration with key stakeholders 

• Drives accountability, facilitates data-driven ROI ceremonies with cross-functional teams and stakeholders within a portfolio, including perspectives on common OKRs to measure regarding revenues and margin profiles at both aggregate and granular, segmented views 

• Establish and evangelize standardized KPIs and OKRs related to Athlete engagement, retention, and value 

• Drive adoption of campaign performance measurement and experimentation reporting 

• Enable advanced BI tools and reports that support strategic marketing and personalization use cases 

Execution – How you support and provide oversight to the design and delivery of solutions to our customers 

The Group Product Manager works across the Product teams and Engineering teams they support within a portfolio. It is necessary to know how to execute on the key services and deliverables when necessary; however, your primary focus in this space is to support and enable your teammates to complete their day-to-day activities.  

• Oversee quarterly commitments, resource alignment, dependency management, and delivery of high-impact BI features 

• Ensure delivery of robust, scalable, and user-friendly dashboards and analytical tools that meet user needs 

• Partner on implementation of identity resolution, predictive modeling outputs, and campaign tagging frameworks 

Ideal Candidate Profile 

Professional Experience 

• 10+ years of experience in data product, analytics, or business intelligence roles, with at least 5 years focused on customer data and/or BI platform development 

• Proven success delivering reporting and analytics capabilities that drive business outcomes in retail or B2C environments 

• Expertise in customer segmentation, lifecycle analytics, campaign measurement, and marketing attribution frameworks 

• Experience translating business needs into technical requirements for data platforms, identity graphs, CDPs, or marketing tech stacks 

• Success managing cross-functional teams with matrixed partners in data engineering, science, marketing, and product 

• Experience with experimentation frameworks, A/B testing, and causal inference methods 

KNOWLEDGE BASE 

• Advanced knowledge of business intelligence platforms (e.g., Power BI, Tableau, Looker) 

• Familiarity with SQL, Python/R, and data modeling best practices 

• Understanding of identity resolution, customer journey analytics, and segmentation strategies

• Experience with customer data platforms (CDPs), data lakes, and real-time decisioning frameworks is a plus 

SKILLSET 

• Strong product thinking with the ability to align data capabilities to business strategy 

• Excellent communication skills for executive alignment and roadmap storytelling 

• Proficient in managing complex stakeholder ecosystems with competing priorities 

• Ability to mentor and scale a high-performing team of product managers and analysts 

• Organizational agility and resilience in fast-moving environments 

• Curious, data-driven, desire to learn, and highly collaborative 

This is a fully remote position. Occasional travel (up to 15%) may be expected for collaboration and leadership alignment.