General Manager, Lead Generation

What You'll Own

• Strategy & Vision:
• Define and execute the complete go-to-market strategy for a lead generation business
• Identify target verticals, pricing models, and competitive positioning
• Build financial models and set ambitious but achievable growth targets
• Make all key strategic decisions on product direction and market approach


• Business Operations:
• Operationalize every aspect of the business from the ground up—sales, operations, technology implementation, vendor relationships, compliance, and more
• Design scalable processes and systems before you have a team to run them
• Manage full P&L responsibility with targets for profitability and growth
• Establish metrics, reporting frameworks, and operational dashboards


• Team Building & Leadership:
• Recruit and build your team as the business scales and warrants investment
• Define roles, responsibilities, and organizational structure from scratch
• Create a culture of accountability, experimentation, and rapid iteration
• Develop your future leaders as the business grows into a substantial organization
• Scale from solo contributor to managing a team that could quickly become significant in size


• Product & Market Development:
• Shape product strategy based on market feedback and competitive landscape
• Work with existing engineering and tech teams to leverage company infrastructure
• Identify and evaluate partnership opportunities (supply and demand side)
• Iterate quickly based on what's working and what's not

Who You Are

• Experience:
• 7+ years in lead generation, performance marketing, or related digital businesses
• Proven track record building or scaling businesses from early stage (ideally $0-$10M+ revenue)
• Deep understanding of lead gen economics: CPL, CPA, margin structures, quality metrics
• Experience managing P&L and achieving profitability targets
• Background in both strategy formulation and hands-on execution


• The Operator Mentality:
• You're comfortable with ambiguity and building when there's no roadmap
• You can do the work yourself before you have a team to delegate to
• You move fast, make decisions with incomplete information, and course-correct quickly
• You've worn multiple hats before—you're not afraid of work outside your job description
• You think like an owner, not just an operator


• Skills That Matter:
• Strategic thinking with the ability to see around corners and anticipate market shifts
• Financial acumen—you can build models, understand unit economics, and make data-driven decisions
• Strong network in the lead generation ecosystem (buyers, sellers, technology providers)
• Excellent communication skills for securing buy-in from leadership and cross-functional partners
• Technical fluency to work effectively with engineering and product teams


• The Intangibles:
• Entrepreneurial fire—you're energized by building, not just managing
• Resilience and grit—you've failed before and learned from it
• High bias for action—you'd rather test and learn than analyze forever
• Creative problem-solver who finds unconventional solutions
• Self-awareness to know when to ask for help or bring in expertise

Why This Role is Unique

• True Ownership: You're not inheriting someone else's strategy or fixing a broken business—you're creating from scratch
• Resource Backing: Unlike a traditional startup, you have access to enterprise technology, legal, finance, and operational support
• Speed to Market: Leverage existing infrastructure to move faster than you could at a standalone startup
• Upside: Build something valuable with the resources of an established company and the autonomy of a founder
• Career Acceleration: Successfully building a new business line positions you for senior executive roles (VP, C-suite)

Reporting & Organizational Context

• Reports to: President & COO
• Cross-functional Partnerships: Engineering, Finance, Legal, Compliance, existing business unit leaders
• Direct Reports: You'll build your team as needed (initially 0, scaling to 5-10+ over first 18 months)

What We Have To Offer:

• Competitive salary + bonus + equity
• Generous PTO + 11 company holidays
• Open sick time
• 100% covered Medical, Dental, Vision for employees
• 401k with match
• Health & Dependent Care Flex Spending Account 
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events