Sell and grow foodservice revenue by prospecting, closing, and expanding accounts with distributors, operators, and contract feeders. Manage pipeline, conduct demos and menu placements, negotiate terms, forecast revenue, coordinate rollouts, and represent the brand at industry events and trade shows.
Job Description: Foodservice Sales Manager
Role Overview
Own and grow foodservice revenue across institutional, hospitality, and multi-unit dining accounts. Responsible for prospecting, closing, and expanding relationships with distributors, operators, and contract feeders.
Key Responsibilities
- Build and manage a pipeline of foodservice operators, distributors, and contract feeders
- Close new accounts and drive repeat purchase orders
- Lead sales conversations from initial outreach through menu placement and rollout
- Coordinate product demos, tastings, and pilots with culinary and ops teams
- Negotiate pricing, volumes, and commercial terms within approved guidelines
- Forecast revenue accurately and report pipeline status
- Maintain relationships with distributor reps and regional sales partners
- Support menu optimization, LTOs, and account expansions
- Represent the brand at industry events, tastings, and trade shows
Target Accounts
- Contract foodservice (e.g., education, healthcare, corporate dining)
- Hotels, resorts, and hospitality groups
- Multi-unit restaurants and chains
- Regional and national foodservice distributors
Qualifications
- 5+ years foodservice sales experience
- Proven track record closing B2B food or CPG deals
- Strong understanding of distributor-driven sales models
- Comfortable selling into chefs, procurement, and operations
- Experience with menu placement and volume-based selling
- CRM proficiency (HubSpot, Salesforce, or similar)
- Willingness to travel as needed
Preferred Experience
- Protein or value-added food products
- Institutional or contract foodservice selling
- Broker and distributor management
- Startup or fast paced high-growth environment
Compensation
- Base salary + commission
- Performance-based incentives
- Equity depending on performance
The base pay range for this role is $70,000 – $110,000 per year.
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