Serve as the FP&A business partner for G&A functions (Finance, People, Legal, Facilities, Operations). Own budgeting, rolling forecasts, headcount planning, KPI definition, variance and driver analysis, financial modeling, monthly business reviews, and present insights to senior leaders. Improve FP&A processes and tooling and partner with Accounting to ensure accurate reporting.
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!
About the Role
Attentive's G&A functions (Finance, People, Legal, Facilities, and Operations) power the operational backbone of our fast-growing marketing technology business. As our FP&A Manager, G&A, you'll serve as the primary finance partner to these organizations—owning budgeting, forecasting, headcount planning, and business performance reviews while helping leaders make informed investment decisions.
This is a highly visible individual contributor role reporting to the Senior Director of FP&A. You'll partner directly with senior leaders across the business, influence strategic decisions, and help evolve our planning processes as Attentive continues to scale.
What You’ll Accomplish
- Serve as the primary FP&A business partner to leaders across Finance, People, Legal, Facilities, and Operations.
- Own the annual budgeting and rolling forecasting processes for G&A, including headcount, operating expenses, and key performance metrics.
- Lead monthly business reviews with G&A leaders, leveraging variance and driver analysis to identify risks, opportunities, and actionable recommendations.
- Develop financial models and business cases to evaluate new investments in headcount, software, and strategic initiatives, challenging assumptions and informing business decisions.
- Own headcount planning and capacity models for supported functions, translating hiring plans into financial impact and proactively identifying capacity risks.
- Define and maintain operational KPIs (e.g., cost per employee, spend-to-headcount ratio, vendor concentration), and communicate the key drivers behind performance trends.
- Build trusted partnerships across Finance, People, Legal, Facilities, Operations, and Accounting to align financial plans with business priorities.
- Partner closely with Accounting to ensure accurate monthly reporting while providing meaningful variance analysis and financial insights.
- Continuously improve FP&A processes, systems, and tooling (Anaplan, NetSuite, Excel, AI-assisted workflows) to increase efficiency and support the company's growth.
- Present financial insights and strategic recommendations directly to senior leaders, enabling informed business decisions.
Your Expertise
- 4+ years of progressive experience in FP&A, strategic finance, corporate finance, investment banking, strategy consulting, private equity, or business operations.
- Bachelor's degree in Finance, Business, Economics, Engineering, Mathematics, or a related quantitative field preferred.
- Strong business judgment and curiosity, with an interest in understanding how customer behavior, GTM motions, product mix, and market trends influence revenue performance.
- Strong relationship-building skills with the ability to influence and collaborate effectively across Finance, GTM, Data/BI, Accounting, and senior business leaders.
- Excellent presentation skills using PowerPoint and/or Google Slides, with the ability to translate complex analyses into clear, compelling narratives and executive-ready materials.
- Advanced Excel and/or Google Sheets skills, with experience building scalable, auditable financial models with clear assumptions and well-organized outputs.
- Experience in a SaaS, eCommerce, usage-based, or subscription business is preferred but not required.
- Experience with Snowflake, Looker (or similar BI tools), Anaplan, Salesforce (SFDC), and AI tools such as Claude or Codex is a plus.
- Thrives in a fast-paced, ambiguous environment with a high degree of ownership. Able to balance attention to detail with strategic thinking, synthesize complex financial information, and communicate clear, actionable insights to executive stakeholders.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $120,000 - $140,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
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Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
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