Field Marketing Manager- Northeast

We exist for workers and their employers -- who are the backbone of our economy.  That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.

2025 is a transformative year for Centivo. With a bold new brand identity and an innovative GTM strategy, we’re setting the stage for unprecedented growth, visibility, and impact. This is your chance to be part of something big - to shape how we show up in the Northeast/Tristate region and create meaningful, high-touch engagements that drive awareness and demand. 

Centivo is looking for a Field Marketing Manager to lead regional marketing efforts across the Northeast/Tristate region - bringing our bold, creative vision to life in ways that break through the noise. 

What You'll Do:

This highly strategic and collaborative role will shape and execute the regional marketing plan, working closely with the Senior Manager - Field Marketing & Brand, sales leadership, and cross-functional teams. You’ll have the freedom to think outside the box, crafting innovative events, campaigns, sponsorships, and local activations that get brokers and employers talking. 

If you’re a strategic thinker, a creative problem-solver, and someone who thrives on turning big ideas into reality, this role is for you. You’ll have the opportunity to build something special from grassroots marketing to VIP events and everything in between - all while driving real business impact. 

Your Impact:

• Develop and execute a cutting-edge regional marketing strategy tailored to the Northeast/Tristate region as Centivo expands its presence. 

• Collaborate with corporate marketing to create integrated campaigns that blend digital, traditional, and experiential marketing tactics. 

• Lead Centivo’s presence at local industry events, sponsorships, and thought leadership opportunities - making sure we stand out in a crowded market. 

• Identify and capitalize on market trends, competitive insights, and key audience segments to shape targeted, high-performing strategies. 

• Activate and engage brokers and employer groups with unique experiences that reinforce Centivo’s challenger brand. 

• Own local marketing KPIs and reporting, ensuring data-driven decisions guide our efforts. 

• Work cross-functionally with sales, partnerships, and product marketing teams to ensure alignment and execution of high-impact regional initiatives. 

• Manage the local marketing budget to maximize ROI and create measurable growth opportunities. 

What You Bring to the Table:

• Bachelor’s degree or equivalent experience (Master’s in Marketing or Business a plus). 

• 6+ years of marketing, strategic planning, or event marketing experience - preferably in healthcare, benefits, or a disruptor brand environment. 

• A blend of strategy and creativity - you love data and performance metrics, but you also have a knack for breaking through the noise with fresh ideas. 

• Proven track record of building and executing regional marketing programs that drive engagement and business growth. 

• Strong collaboration skills - you thrive in a fast-moving, cross-functional environment, working closely with sales, marketing, and external partners. 

• A challenger mindset - you’re not afraid to push boundaries, test new concepts, and challenge industry norms. 

• Exceptional storytelling and communication skills - you can craft compelling narratives and know how to bring them to life. 

• Ability to travel 15 – 25% within the Northeast/Tristate region to support events, activations, and key marketing initiatives. 

Work Location: 

• Preference for candidate to be based in the Northeast

• Position would be remote

Centivo Values:

• Resilient – This is wicked hard. There is no easy button for healthcare affordability. Luckily, the mission makes it worth it and sustains us when things are tough. Being resilient ensures we don’t give up.

• Uncommon - The status quo stinks so we had to go out and build something better. We know the healthcare system. It isn't working for members, employers, and providers. So we're building it from scratch, from the ground up. Our focus is on making things better for them while also improving clinical results - which is bold and uncommon.

• Positive – We care about each other. It takes energy to do hard stuff, build something better and to be resilient and unconventional while doing it. Because of that, we make sure we give kudos freely and feedback with care. When our tank gets low, a team member is there to be a source of new energy. We celebrate together. We are supportive, generous, humble, and positive.

Who we are:

Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. Centivo works with employers ranging in size from 51 employees to Fortune 500 companies. For more information, visit centivo.com.

Headquartered in Buffalo, NY with offices in New York City and Buffalo, Centivo is backed by leading healthcare and technology investors, including a recent round of investment from Morgan Health, a business unit of JPMorgan Chase & Co.