Experiential Programs Manager

Come Do the Best Work of Your Life at Boulevard

As the Experiential Programs Manager, you will own and evolve one of Boulevard’s most high-impact growth channels: direct mail. You will transform how we use physical experiences, from creative mailers to dimensional packages, into a strategic lever that drives awareness, engagement, and pipeline across the full customer journey.

This role is not about running one-off gifting campaigns. You’ll serve as Boulevard’s in-house expert on direct mail—partnering alongside Marketing and with Sales to bring creative, high-converting experiences to life.

You will operate at the intersection of creative, growth, and sales, where campaign owners define the audience and objectives, and you translate those inputs into standout concepts, seamless execution, and measurable results.

You will be a centralized partner to the Marketing and Sales teams, enabling direct mail as a scalable, strategic channel across the funnel. Campaign, lifecycle, and sales owners will define the who, when, and why behind each initiative. You will own the what and how — developing creative concepts, managing production, and ensuring flawless execution and performance tracking. You will also proactively identify opportunities to expand how and where direct mail can drive impact, bringing new ideas and innovations to the broader go-to-market team.

What You’ll Do Here

• Define best practices for how direct mail is used across the funnel, from prospecting to deal acceleration and customer engagement
• Identify high-impact opportunities where physical experiences can drive differentiation and results
• Continuously test new formats, vendors, and approaches to expand the channel
• Design high-impact, creative experiences by translating campaign goals into thoughtful, creative direct mail concepts that capture attention and drive action
• Develop bold and innovative mailers, kits, and dimensional packages that go beyond traditional swag
• Partner with Brand & Creative to ensure every experience is cohesive, high-quality, and on-brand
• Manage end-to-end execution, including vendor coordination, production timelines, inventory, and fulfillment (think: concept to delivery)
• Partner with Demand Generation, Product Marketing, and Sales to support campaigns across the funnel
• Advise on the most effective formats, price points, and approaches based on audience and objectives
• Track and analyze performance across key metrics, including meeting conversion, pipeline influence, and ROI

What You’ll Need to Thrive

• 3–6+ years in B2B marketing, growth, field marketing, or experiential marketing roles, with hands-on experience running direct mail or gifting programs 
• Strong creative instincts and ability to translate strategy into compelling concepts
• Experience partnering cross-functionally with Marketing and Sales teams
• Strong project management skills with the ability to manage multiple programs simultaneously
• Analytical mindset with experience measuring and communicating business impact
• High attention to detail and commitment to quality and brand consistency

How We’ll Take Care Of You:  

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $116,500 - $145,500 per year. For all other U.S. locations, the anticipated base salary range is $92,500 - $119,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.