Director of Strategic Market Development, Global

Responsibilities 

Lead Business Performance: 

• Contribute to the development of new opportunities in key vertical markets and ensuring consistent year-over-year growth through strategic market development initiatives and successful closing of key projects 

• Meet assigned targets for revenue, market share, growth and other key financial performance objectives for key vertical markets. 

• Maintain commercial sizing and SWOT analysis, competitive analysis, and industry trend monitoring for each key vertical market. 

• Develop mutually beneficial collaborations with creatives, architects, high level decision makers, and premium brands to bolster the company’s visibility and positioning.  

• Investigate and review factors impacting business performance and implement ongoing improvements. 

• Maintain a high level of customer satisfaction (NPS). 

• Lead the performance management system (KPI) and key results supporting the group’s objectives (OKR) for the Market  Development organization. 

• Provide regular business updates to C-level executives and the board of directors. 

Lead Go-to-Market Strategy and Execution: 

• Develop strong networks with key end user groups, influencers, and decision-makers in the Pro Audio industry and beyond. 

• Develop global partnerships to accelerate market penetration with select end-user groups without disrupting commercial sales channels  

• Identify sales channel gaps to address key vertical markets and work with Sales team to qualify and enroll relevant commercial partners 

• Identify, follow and support closing of key projects with Sales and Application teams through end user and influencers management 

• Responsible for content strategy and development for all market and non-expert collaterals content in collaboration with Product Management and Communication teams 

Design Long-Term Revenue Growth Strategy: 

• Develop a multi-year, sustainable revenue growth plan through innovative commercial models as well as existing and new market growth 

• Identify high business growth areas with Global Director of Sales and Business Development, including regions, verticals, and sales channels. 

• Identify, secure, and manage strategic end user partnerships for new Market opportunities. 

• Expand business opportunities beyond the current market by transposing company success and products to new industries. 

• Develop and lead 5 year roadmap for each vertical market 

• Participate in the expansion of sales channels, including go-to-market and digital commerce strategies by ensuring alignment with key go-to-market market strategy . 

Create a Culture of Success: 

• Provide leadership to the Strategic Market development management team (Business Development - Market Intelligence - Creative Engagement), fostering a culture of accountability, professional development, high performance, and ethical behavior. 

• Recommend and oversee compensation and incentive programs that motivate the business development team to achieve their targets. 

Build a Future-Proof Organization: 

• Accountable for effective organization design, including resource deployment. 

• Align the Strategic Market Development organization and objectives with the company's strategy. 

• Lead organizational change initiatives by continuously assessing the need for change and championing these initiatives. 

• Implement infrastructure and systems to support the success of the Market Development function. 

Build a Prospective Business Vision: 

• Monitor changes in the industry and leverage them for business opportunities. 

• Maintain a deep knowledge of connected industry trends. 

• Provide business strategy and thought leadership at major industry events, conferences, or trade shows. 

Act as a Transverse Player, Change Agent, and Inspiring Leader: 

• Find and engage resources across functions and organizations, ensuring coordination. 

• Work closely with the Marketing, Communication, and Application Project teams to achieve revenue and business objectives. 

• Actively participate in executive committee meetings, corporate strategic planning, resource planning, and budgeting. 

• Support the achievement of strategic objectives critical to other functional areas within the Group. 

Collaboration with Sales & Business Development: 

• Work in close collaboration with the Director of Sales & Sales Operations to ensure alignment of strategies and objectives. 

• Identify gaps in sales channels and suggest relevant partners 

• Maintain distinct responsibilities while fostering a cooperative and synergistic relationship to drive overall business success. 

• Both roles report directly to the CEO, ensuring clear communication and unified direction at the executive level. 

Collaboration with Application: 

• Work closely with Global director of Application, vertical market to ensure alignment of go to market strategy and execution   

• Ensure close commercial and technical communication and collaboration to close key projects 

Collaboration with Product Management 

• Work closely with Product Management leadership to relay product feedback and trends from key market players and end users 

• Develop all collaterals for sales channels, end-users and decision makers relevant to each key vertical market  

The position will be based either in Westake Village California, USA, Nashville, Tennessee, USA or Massy, France