Lead email newsletter efforts focusing on production and lifecycle optimization, manage growth acquisition efforts and analyze performance metrics.
Afar is seeking an Email Marketing Manager to lead our email newsletter efforts with a focus on newsletter production and lifecycle optimization. This position reports to the Editorial Director, Newsletters. If you're someone who thrives in a fast paced environment—and you love making things run smarter, faster, and more effectively—this role is for you. You’ll help drive success of Afar’s award-winning travel journalism in inboxes around the world, using best-in-class email practices and growth tactics to build deeper relationships with our readers. It's an exciting opportunity to join a mission-driven brand at the forefront of travel media and innovation.
Job Responsibilities
- NEWSLETTER PRODUCTION (30% of the role):
- Build and deploy both editorial and marketing sends on a daily basis, ensuring all necessary assets are in hand before deployment date.
- Oversee accuracy, consistency, and efficiency in all newsletter deployments.
- Plan and manage A/B testing with a goal of continuous improvement.
- Participate in regular brainstorming sessions to optimize campaign performance and newsletter templates.
- Manage all of AFAR’s newsletter lists and segments, balancing the needs of the reader and the business.
- Develop, manage and analyze ongoing reporting to provide actionable insights and intel.
- ACQUISITION and RETENTION (70% of the role):
- Manage and optimize growth acquisition efforts such as sweepstakes, on-site sign ups, cross-promotions, referral rewards programs, and partnerships.
- Provide insights and execute against onboarding, winback, and retention series to identify optimization opportunities.
- Execute initiatives that drive loyalty and engagement. This might include personalization, trigger emails or drip campaigns.
- Develop clear reporting in order to monitor, analyze, and present key performance metrics (e.g., open rates, CTR, deliverability).
- Ensure email list and deliverability health by employing best practices for list hygiene and segmentation.
- Stay on top of industry trends in email, media, and audience behavior to inform innovation.
Requirements
- 3+ years of proven email marketing experience in lifecycle management and automation; preferably in media.
- Technical proficiency with SaaS tools, email platforms, Canva, and automation workflows (e.g., Marigold Sailthru, Asana).
- Strong analytical skills with the ability to translate data into actionable insights.
- Adaptable, accountable, and collaborative with a history of successfully owning processes from concept to execution.
- Experience with Parse.ly, Google Analytics and affiliate a plus.
- A team player who finds satisfaction in both contributing ideas and doing the work to make them happen.
- Organized and have a strong attention to detail.
- Passionate about travel.
You are:
Top Skills
Asana
Canva
Email Platforms
Google Analytics
Marigold Sailthru
Parse.Ly
Saas Tools
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